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LEGO Brand Ambassador

1 week ago


Pretoria, Gauteng, South Africa HuntWave Full time

HuntWave is seeking a highly motivated and creative Marketing Assistant to support the development and execution of innovative marketing strategies for the LEGO brand in Sub-Saharan Africa.

Key Objectives:

The Marketing Assistant will be responsible for driving brand awareness, customer engagement, and sales through the development and implementation of creative marketing strategies.

Responsibilities:
  • Social Media Management: Develop and implement social media strategies to engage customers and promote the LEGO brand.
  • Content Creation: Design and create high-quality visual content using design tools such as Canva.
  • Promotions & Campaigns: Conceptualize and execute promotional campaigns to drive sales and customer engagement.
  • Event Planning: Assist in planning and executing special events such as holiday promotions, Back-to-School campaigns, and seasonal activities.
  • Brand Consistency: Ensure all marketing materials and communications adhere to LEGO's global brand guidelines.
  • Market Research: Conduct market research to identify opportunities for creative marketing strategies.
  • Reporting & Analytics: Analyze campaign performance and provide insights to improve future promotions.
Requirements:
  • Education: Preferred Bachelors degree or equivalent in Marketing, Communications, or a related field.
  • Experience: Minimum of 1-2 years of marketing experience, ideally in a retail, toy, or distribution environment.
  • Design Skills: Proficiency in design tools such as Canva (experience with Adobe Creative Suite or similar is a plus) to create eye-catching content.
  • Creativity: A strong creative mindset with the ability to generate innovative and engaging marketing ideas.
  • Social Media Knowledge: Understanding of social media trends, audience engagement strategies, and platform-specific content creation.
  • Organizational Skills: Excellent time management skills and the ability to manage multiple tasks and campaigns.
  • Communication: Strong written and verbal communication skills with an eye for detail.
  • Proactive: Ability to work independently and collaborate effectively with the marketing team.