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Strategic Sales and Marketing Leader

2 months ago

Durban, KwaZulu-Natal, South Africa The HR Company Full time
Sales and Marketing Strategy

This role is responsible for developing and implementing sales strategies to meet company goals, identifying and targeting new markets, clients, and sales channels. The ideal candidate will have a strong understanding of the South African food market and consumer preferences, as well as experience with digital marketing, social media, and CRM platforms.

Main Responsibilities

* Develop and implement sales strategies to meet company goals
* Identify and target new markets, clients, and sales channels
* Build and maintain relationships with key customers, distributors, partners, and staff
* Monitor sales performance and adjust tactics to improve revenue and profitability
* Conduct market research to understand consumer trends and competitor activity

Marketing Strategy & Campaigns

This role is responsible for creating and executing marketing campaigns that enhance brand awareness and drive customer engagement. The ideal candidate will have a strong understanding of digital marketing strategies, including social media, email campaigns, SEO, and content marketing.

Main Responsibilities

* Create and execute marketing campaigns that enhance brand awareness and drive customer engagement
* Develop digital marketing strategies, including social media, email campaigns, SEO, and content marketing
* Collaborate with cross-functional teams to create promotional materials and brand content
* Analyze the effectiveness of marketing campaigns and optimize them for better results

Product Management

This role is responsible for working closely with the product development team to align sales and marketing initiatives with new product launches. The ideal candidate will have a strong understanding of product positioning, pricing strategies, and market segmentation.

Main Responsibilities

* Work closely with the product development team to align sales and marketing initiatives with new product launches
* Assist in product positioning, pricing strategies, and market segmentation
* Provide feedback to the product team on market demand and customer preferences

Customer Relationship Management

This role is responsible for implementing and managing CRM systems to improve customer interaction and retention. The ideal candidate will have a strong understanding of customer relationship management principles and practices.

Main Responsibilities

* Implement and manage CRM systems to improve customer interaction and retention
* Respond to customer inquiries, resolve issues, and ensure high levels of customer satisfaction

Reporting & Analysis

This role is responsible for tracking and reporting on sales performance, marketing metrics, and market trends. The ideal candidate will have a strong understanding of data analysis and reporting principles and practices.

Main Responsibilities

* Track and report on sales performance, marketing metrics, and market trends
* Prepare and present monthly and quarterly sales forecasts, budget plans, and marketing reports to management
* Use data-driven insights to recommend improvements in sales and marketing strategies