Digital Marketing Strategist

2 weeks ago


Durban, KwaZulu-Natal, South Africa SA Sales Fraternity Full time

About the client:

SA Sales Fraternity is a digital education company that offers career solutions. We partner with leading training providers and recruitment specialists to future-proof careers through online learning and opportunities.

We create UK-accredited training packages for new career seekers, changers, and seasoned professionals.

About the role:

This position involves managing extensive Google Ads accounts, optimising ad performance, maximising ROI, and driving growth.

Key responsibilities:

  • Manage and grow Google Ads accounts, ensuring alignment with our overall strategy.
  • Conduct keyword research, ad copywriting, and bid management to enhance performance.
  • Monitor campaign metrics, adjusting strategies to achieve target KPIs.
  • Develop reports on KPI performance, highlighting insights, trends, and recommendations.
  • Stay up-to-date with Google Ads best practices, tools, and features.
  • Collaborate with the marketing team to align PPC efforts with content and branding strategies.
  • Provide regular performance reports and insights to key stakeholders.

Estimated salary: £45,000 - £65,000 per year



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