Digital Marketing Strategist
2 weeks ago
About the client:
SA Sales Fraternity is a digital education company that offers career solutions. We partner with leading training providers and recruitment specialists to future-proof careers through online learning and opportunities.
We create UK-accredited training packages for new career seekers, changers, and seasoned professionals.
About the role:
This position involves managing extensive Google Ads accounts, optimising ad performance, maximising ROI, and driving growth.
Key responsibilities:
- Manage and grow Google Ads accounts, ensuring alignment with our overall strategy.
- Conduct keyword research, ad copywriting, and bid management to enhance performance.
- Monitor campaign metrics, adjusting strategies to achieve target KPIs.
- Develop reports on KPI performance, highlighting insights, trends, and recommendations.
- Stay up-to-date with Google Ads best practices, tools, and features.
- Collaborate with the marketing team to align PPC efforts with content and branding strategies.
- Provide regular performance reports and insights to key stakeholders.
Estimated salary: £45,000 - £65,000 per year
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