Strategic Brand Leader
7 days ago
- Qualifications: Bachelor of Commerce in Marketing or equivalent qualifications.
- Experience: Minimum 10 years of experience in a fast-paced FMCG environment, managing a diverse portfolio of brands.
- Leadership: Proven ability to lead and inspire a team of marketing professionals.
- Strategic Thinking: Strong strategic planning and analytical skills.
- Brand Management: Expertise in brand development, positioning, and rejuvenation.
- Market Insights: Keen understanding of market trends, consumer behavior, and competitive landscapes.
- Campaign Execution: Proven track record in delivering successful marketing campaigns, including ATL and digital initiatives.
Responsibilities:
- Strategic Leadership: Develop and implement comprehensive marketing strategies aligned with business objectives.
- Brand Management: Oversee a portfolio of brands, ensuring consistent brand messaging and positioning.
- Product Innovation: Identify market opportunities and drive new product development.
- Campaign Execution: Lead the planning, execution, and evaluation of marketing campaigns across various channels.
- Team Management: Mentor and develop a high-performing marketing team.
- Budget Management: Manage marketing budgets effectively.
- Performance Measurement: Track and analyze marketing performance metrics to optimize ROI.
Please note that only shortlisted candidates will be contacted. If you have not received a response within 7 working days, please consider your application unsuccessful. However, we will keep your resume on our database for any future role at Progressive International.
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