Campaign Planner

4 weeks ago

Sandton, South Africa Pepkor Lifestyle Full time

**Job Title: Campaign Planner**

**Location: Sandton**

***

Key Responsibilities:

- Target Audience Analysis: Conduct market research and analyze customer data to identify target audiences, preferences, and behaviors.
- Marketing Strategy: Collaborate with cross-functional teams to develop marketing strategies aligned with business objectives.
- Budget Management: Manage campaign budgets, track expenses, and ensure ROI-driven investments.
- Performance Analysis: Monitor campaign performance, analyze results, and provide data-driven insights for future campaign optimization.
- Stakeholder Communication: Communicate campaign plans, progress, and results to internal stakeholders, including sales teams, product managers, and executive leadership.
- Sales Alignment: Collaborate with sales teams to ensure campaign messaging, positioning, and tactics align with sales strategies and objectives.

Qualifications:
Essential:

- Bachelor's degree in marketing, business or related field.
- Proven experience as a Campaign Planner or similar role in a marketing or advertising agency.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- In-depth knowledge of digital marketing channels and metrics.
- Proficiency with marketing analytics tools and platforms.
- Experience with data analytics and interpretation, including familiarity with tools such as Google Analytics.
- Creative thinking and problem-solving abilities.
- Ability to work in a fast-paced and dynamic environment.

Desirable:

- Experience in sales or sales support roles.
- Certification in marketing, such as Google Analytics Certification and UX.

If you are a strategic thinker with a passion for marketing and a track record of successful campaign planning, we would love to hear from you. Join our team and help us deliver impactful marketing campaigns that drive business growth.

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