Digital Inclusion Marketing Specialist

1 month ago

Sandton, South Africa Capital Recruit Full time
Marketing Manager Job Description

We are seeking a highly skilled Marketing Manager to join our team at Capital Recruit. As a Marketing Manager, you will play a crucial role in shaping the future of digital inclusion by creating and executing marketing plans aligned with company goals and target audience.

Key Responsibilities:
  • Develop and execute marketing strategies to promote our digital content platform and increase user engagement.
  • Manage and curate content to ensure it is relevant, high-quality, and aligned with our brand values.
  • Collaborate with cross-functional teams to gather insights and align content initiatives within the platform's strategic goals.
  • Oversee the design team responsible for creating visuals and creative assets for marketing campaigns.
  • Manage the marketing budget effectively to maximize ROI.
  • Organize and participate in promotional activities, including events and trade shows.
  • Provide regular reports and presentations to the senior management team, detailing the progress of marketing initiatives and achieving set targets.
  • Manage relationships with content clients and producers and effectively address their needs.
  • Curate and review content submissions for quality and relevance.
  • Develop and implement strategies for content curation, staying current with industry trends and Kasi pop culture to provide users with captivating experiences.
  • Maintain a thorough understanding of the platform's content ecosystem, including micro-apps and content delivery methods.
  • Monitor content performance metrics and provide recommendations for improvement based on user engagement and feedback.
  • Facilitate and organize events and other promotional activities to promote the company and its products/services.
  • Collaborate with the Account Management team to tailor content offerings to clients' objectives and preferences.
  • Identify media opportunities, pitch advertorial ideas, and manage public relations efforts to enhance the brand's reputation and reach within the industry.
  • Craft compelling narratives that convey the company's message effectively.
  • Act as a point of contact for content-related inquiries from internal teams and external partners.
  • Stay updated on digital media and content management technologies, suggesting innovative strategies.
  • Utilize marketing analytics for data-driven decision-making in content strategies.
  • Conduct in-depth research on the public transport sector in South Africa to create relevant content.
  • Manage the website content and optimize user experience and SEO.
  • Develop and execute integrated marketing communication strategies that ensure consistent messaging across all channels.
  • Leverage data and insights to refine integrated marketing communication strategies.
Requirements:
  • Diploma or Degree in Marketing, Social Media, or Digital Marketing.
  • Entrepreneurially orientated and a big-picture/strategic thinker.
  • Strong passion and holistic understanding of Kasi culture.
  • Proven experience in content management, curation, and strategy within a digital platform or similar industry.
  • Strong project management skills.
  • Proficiency in multi-media design tools and proven track record in graphic design and branding.
  • Excellent written and verbal communication skills.
  • Familiarity with content marketing principles and digital content trends.
  • Collaborative team player.
  • Analytical mindset.
  • Strong interpersonal skills.
  • Ability to adapt to a fast-paced environment.

If you're passionate about making a meaningful impact in the digital age and driven by the idea of connecting people to the limitless possibilities of the internet, especially those who need it the most, we encourage you to apply for this exciting opportunity.

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