Digital Marketing Specialist
4 weeks ago
We are seeking a highly skilled Digital Marketing Coordinator to join our team at Shorza Ltd. As a key member of our marketing department, you will be responsible for developing and implementing effective social media strategies to enhance our online presence and drive business growth.
Key Responsibilities:
- Strategy Development: Develop and implement a comprehensive social media strategy aligned with our business goals, including creating and curating content, managing social media channels, and analyzing performance metrics.
- Content Creation: Create high-quality, engaging content for our social media channels, including images, videos, and copywriting, and develop a content calendar to ensure timely and consistent posting.
- Community Management: Respond to comments, messages, and customer inquiries in a timely and professional manner, and engage with followers to foster a positive community and enhance user experience.
- Analytics and Reporting: Monitor, track, analyze, and report on performance metrics, including likes, shares, comments, and engagement rates, and use data insights to refine and improve future social media strategies.
- Advertising and Campaign Management: Plan, execute, and optimize paid social media campaigns across various platforms, including Facebook, Instagram, Twitter, and LinkedIn, and monitor and analyze ad performance to improve ROI.
Qualifications:
- Bachelor's degree in marketing, communications, journalism, or a related field.
- 1-2 years of proven work experience as a digital marketing coordinator or similar role.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.
- Understanding of SEO and web traffic metrics.
- Experience with social media analytics and reporting tools, including Hootsuite, Sprout Social, and Google Analytics.
- Excellent written and verbal communication skills.
- Experience in running social media ads and campaigns.
- Knowledge of online marketing channels and strategies.
- Ability to work independently and as part of a team.
- Strong project management skills.
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