Channel Marketing Strategist

1 week ago


Pretoria, Gauteng, South Africa Finding Personnel (Pty) Ltd Full time
About the Role

We are seeking a highly skilled and experienced Channel Marketing Specialist to join our team at Finding Personnel (Pty) Ltd. As a key member of our marketing department, you will be responsible for developing and implementing effective channel marketing strategies to drive sales and enhance brand awareness.

Key Responsibilities
  • Develop and Implement Channel Marketing Strategies: Create and execute data-led brand building plans across distribution channels to generate sales and build the client's brand.
  • Content Creation and Planning: Develop and implement content plans per channel, including design and copy, to effectively engage with target audiences.
  • Measure and Analyze Performance: Track and analyze the success of marketing plans and campaigns, providing feedback and insights to improve future projects.
  • Competitor Analysis: Conduct competitor analysis to inform brand building and sales plans, staying ahead of competitors in the market.
  • Stakeholder Management: Build and maintain relationships with stakeholders, collaborating with cross-functional teams to improve cooperation and drive results.
  • Professional Development: Continuously develop expertise in professional, industry, and legislative knowledge to stay up-to-date and informed.
  • Cost Efficiency and Operational Improvement: Identify opportunities to enhance cost effectiveness and increase operational efficiency, contributing to the company's overall success.
Requirements
  • Solid Business Acumen: Possess a strong understanding of business principles and stakeholder management.
  • Leadership and Innovation: Demonstrate the ability to lead change and innovation, driving business growth and improvement.
  • Effective Communication: Communicate and engage effectively with impact, influencing and persuading stakeholders to achieve business objectives.
  • Technology Savviness: Possess a strong understanding of the digital and social media landscape, with experience in implementing digital and social media campaigns.
  • Project Management: Demonstrate project management skills, with the ability to work in a team and independently.
  • Creative Problem-Solving: Possess creative problem-solving skills, with the ability to multi-task and give attention to detail.
  • Results-Driven: Be results-driven, analytical, and self-motivated, with a positive can-do attitude.
  • Qualifications and Experience: Hold a relevant honours-level degree in marketing from a reputable tertiary institution, with a minimum of 3-5 years' experience in distribution channel marketing, preferably in the financial services industry.


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