Digital Marketing Strategist
2 months ago
Job Requirements:
We are seeking a highly skilled Digital Marketing Specialist to join our team at Rad Resources. The ideal candidate will have a strong background in digital marketing, with a focus on business-to-consumer marketing and international markets.
Key Responsibilities:
- Develop and execute digital marketing campaigns across various platforms, including Facebook, Google, YouTube, and e-commerce platforms.
- Monitor and optimize campaign performance using Google Analytics 4 (GA4).
- Analyze and report on campaign data to inform future marketing strategies.
- Set up and test goals and conversion tracking to measure campaign effectiveness.
- Stay up-to-date with the latest digital marketing trends and best practices.
Requirements:
- Bachelor's degree in Marketing or a related field.
- Minimum 5 years of experience in digital marketing, with a focus on business-to-consumer marketing and international markets.
- Proven track record of success in developing and executing digital marketing campaigns.
- Strong analytical and communication skills, with the ability to work effectively with cross-functional teams.
- Proficient in Microsoft Suite or Google Suite.
- Experience with Google Tag Manager and Marketing Cloud intelligence/marketing automation is a plus.
What We Offer:
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
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