Digital Marketing Strategist

2 months ago


Pretoria, Gauteng, South Africa Rad Resources Full time

Job Requirements:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Rad Resources. The ideal candidate will have a strong background in digital marketing, with a focus on business-to-consumer marketing and international markets.

Key Responsibilities:

  • Develop and execute digital marketing campaigns across various platforms, including Facebook, Google, YouTube, and e-commerce platforms.
  • Monitor and optimize campaign performance using Google Analytics 4 (GA4).
  • Analyze and report on campaign data to inform future marketing strategies.
  • Set up and test goals and conversion tracking to measure campaign effectiveness.
  • Stay up-to-date with the latest digital marketing trends and best practices.

Requirements:

  • Bachelor's degree in Marketing or a related field.
  • Minimum 5 years of experience in digital marketing, with a focus on business-to-consumer marketing and international markets.
  • Proven track record of success in developing and executing digital marketing campaigns.
  • Strong analytical and communication skills, with the ability to work effectively with cross-functional teams.
  • Proficient in Microsoft Suite or Google Suite.
  • Experience with Google Tag Manager and Marketing Cloud intelligence/marketing automation is a plus.

What We Offer:

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.


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