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Digital Marketing Strategist

2 months ago

Pretoria, Gauteng, South Africa JenRec Recruitment Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at JenRec Recruitment. As a key member of our marketing team, you will play a crucial role in leading and managing various aspects of digital marketing campaigns across different platforms and channels to help achieve our commercial objectives.

You will work closely with our B2B Marketing Lead, Designer, and Sales team to ensure creative and strategic alignment, performance improvement, and end-to-end implementation of digital marketing tactics. You will collaborate with external agencies for digital campaigns (if/when needed) and actively support with lead generation-specific digital marketing initiatives and Search Engine Optimization (SEO).

You will also handle all administrative tasks related to digital marketing, providing support and insights related to campaign performance, competitor analysis, and market research to assist with strategic direction and any ad hoc business projects.

Key Responsibilities
  • Business to Business Marketing: Develop and execute B2B marketing strategies to drive business growth and revenue.
  • Digital Campaign Management: Manage and optimize digital marketing campaigns across various platforms, including Google Ads, LinkedIn, Facebook, YouTube, and 3rd-party programmatic platforms.
  • Campaign Reporting and Analysis: Analyze and report on campaign data, including metrics such as conversions, click-through rates, and return on investment (ROI).
  • SEO and Website Optimization: Conduct on-page and off-page SEO, optimize website performance, and ensure page crawlability and correctly set up page redirects.
  • Copywriting: Develop compelling copy for digital marketing campaigns, including long and short-form content.
Requirements
  • Education: BCom Marketing Management or related Commerce degree (minimum). Postgraduate Degree or Diploma in Marketing Management or Related (desirable).
  • Experience: Minimum 5 years of experience in Business to Business marketing, digital campaign management, and SEO.
  • Skills and Knowledge: Proficient in Google Ads, LinkedIn, Facebook, YouTube, 3rd-party programmatic platforms, and automated email. Thorough understanding of conversion tracking tools (e.g. Google Tag Manager, Firebase, LinkedIn Conversion Tag). Proficient in Google Suite (or Microsoft Suite).
What We Offer

We offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive salary and benefits package.