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Channel Marketing Strategist

2 months ago

Pretoria, Gauteng, South Africa Talent Evolution Full time
About the Role

Talent Evolution is seeking a highly skilled and experienced Channel Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing data-led brand building plans across our distribution channels.

Key Responsibilities
  • Develop and Implement Brand Building Plans: Create and execute comprehensive brand building plans that align with our marketing strategy and drive business growth.
  • Content Planning and Creation: Develop and implement effective content plans per channel, including design and copy, to engage our target audience.
  • Measure and Analyze Performance: Track and analyze the success of our plans and campaigns, providing valuable insights and feedback to inform future improvements.
  • Competitor Analysis: Conduct thorough competitor analysis to stay ahead of the competition and inform our brand building and sales plans.
  • Stakeholder Management: Build and maintain strong relationships with stakeholders and collaborate with cross-functional teams to drive cooperation and success.
  • Professional Development: Continuously develop your expertise in marketing, industry trends, and legislative knowledge to stay ahead of the curve.
  • Cost Efficiency and Operational Improvement: Identify opportunities to enhance cost effectiveness and increase operational efficiency, driving business growth and profitability.
Requirements
  • Relevant Degree and Experience: A relevant honors-level degree in marketing from a reputable tertiary institution, with a minimum of 3-5 years of hands-on experience in distribution channel marketing.
  • Business Acumen and Stakeholder Management: Strong business acumen and excellent stakeholder management skills, with the ability to lead change and innovation.
  • Communication and Influencing Skills: Effective communication and influencing skills, with the ability to engage and persuade stakeholders at all levels.
  • Digital and Social Media Expertise: Strong understanding of the digital and social media landscape, with proven experience in implementing digital and social media campaigns.
  • Project Management and Teamwork: Excellent project management skills, with the ability to work in a team and in isolation, and a positive can-do attitude.