Digital Marketing Strategist
2 months ago
At Initiate International, we're seeking a skilled Digital Marketing Strategist to spearhead our SEO efforts and drive online growth.
This is a unique opportunity to join our team and leverage your expertise in search engine optimization to propel our iGaming brand to the top of search rankings.
As a key member of our digital marketing team, you'll be responsible for developing and executing powerful SEO strategies, leading on-page and off-page efforts, and collaborating with content creators and developers to launch optimized campaigns.
With a strong understanding of technical SEO, content optimization, and link-building best practices, you'll be able to transform complex data into actionable strategies that drive real results.
Key responsibilities include:
- Developing and executing SEO strategies to drive rankings and outperform competitors
- Leading on-page and off-page SEO efforts to maximize visibility and engagement
- Conducting in-depth keyword research, market analysis, and trend discovery to identify growth opportunities
- Collaborating with content creators, developers, and marketers to launch optimized campaigns
- Tracking, analyzing, and fine-tuning SEO performance using tools like SEMrush, Ahrefs, and Google Analytics
- Staying ahead of algorithm changes and SEO trends to maintain consistent growth
- Identifying technical issues and working closely with the development team to optimize site performance
- Mentoring and inspiring your SEO team, fostering innovation and experimentation
What we're looking for:
- Proven experience in SEO success, ideally within the iGaming or sports betting industries
- Expertise in SEO tools such as SEMrush, Screaming Frog, and Ahrefs, with a passion for data-driven strategies
- Strong understanding of technical SEO, content optimization, and link-building best practices
- Analytical skills to transform complex data into actionable strategies that drive real results
- Experience leading cross-functional SEO projects to successful outcomes
- Deep knowledge of search algorithms, ranking factors, and evolving SEO trends
- Excellent communication skills with the ability to align stakeholders and influence teams effectively
Why this role is a great fit:
- Location: Work remotely from Johannesburg with flexibility to design your ideal workday
- Competitive Rewards: A great salary with performance-based incentives that recognize your success
- Impact: Be the SEO mastermind behind a leading iGaming brand's rise to the top
- Dynamic Team: Collaborate with a forward-thinking, innovative group that celebrates creativity
- Work-Life Balance: Enjoy the perfect blend of ambition and relaxation with the freedom to thrive
This is a unique opportunity to join our team and leverage your expertise in search engine optimization to propel our iGaming brand to the top of search rankings.
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