Digital Marketing Strategist

2 months ago


Sandton, South Africa Initiate International Full time

At Initiate International, we're seeking a skilled Digital Marketing Strategist to spearhead our SEO efforts and drive online growth.

This is a unique opportunity to join our team and leverage your expertise in search engine optimization to propel our iGaming brand to the top of search rankings.

As a key member of our digital marketing team, you'll be responsible for developing and executing powerful SEO strategies, leading on-page and off-page efforts, and collaborating with content creators and developers to launch optimized campaigns.

With a strong understanding of technical SEO, content optimization, and link-building best practices, you'll be able to transform complex data into actionable strategies that drive real results.

Key responsibilities include:

  • Developing and executing SEO strategies to drive rankings and outperform competitors
  • Leading on-page and off-page SEO efforts to maximize visibility and engagement
  • Conducting in-depth keyword research, market analysis, and trend discovery to identify growth opportunities
  • Collaborating with content creators, developers, and marketers to launch optimized campaigns
  • Tracking, analyzing, and fine-tuning SEO performance using tools like SEMrush, Ahrefs, and Google Analytics
  • Staying ahead of algorithm changes and SEO trends to maintain consistent growth
  • Identifying technical issues and working closely with the development team to optimize site performance
  • Mentoring and inspiring your SEO team, fostering innovation and experimentation

What we're looking for:

  • Proven experience in SEO success, ideally within the iGaming or sports betting industries
  • Expertise in SEO tools such as SEMrush, Screaming Frog, and Ahrefs, with a passion for data-driven strategies
  • Strong understanding of technical SEO, content optimization, and link-building best practices
  • Analytical skills to transform complex data into actionable strategies that drive real results
  • Experience leading cross-functional SEO projects to successful outcomes
  • Deep knowledge of search algorithms, ranking factors, and evolving SEO trends
  • Excellent communication skills with the ability to align stakeholders and influence teams effectively

Why this role is a great fit:

  • Location: Work remotely from Johannesburg with flexibility to design your ideal workday
  • Competitive Rewards: A great salary with performance-based incentives that recognize your success
  • Impact: Be the SEO mastermind behind a leading iGaming brand's rise to the top
  • Dynamic Team: Collaborate with a forward-thinking, innovative group that celebrates creativity
  • Work-Life Balance: Enjoy the perfect blend of ambition and relaxation with the freedom to thrive

This is a unique opportunity to join our team and leverage your expertise in search engine optimization to propel our iGaming brand to the top of search rankings.



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