Digital Marketing Director for iGaming Campaigns

1 month ago


Johannesburg, Gauteng, South Africa Initiate International Full time

As a key member of the marketing team at Initiate International, this exciting opportunity demands a highly skilled Digital Marketing Director to lead our iGaming campaigns forward. The ideal candidate will possess a strategic mindset, strong analytical skills, and excellent communication abilities.

This role is built on collaboration, creativity, and data-driven decision making to drive impactful results across multiple platforms. If you're passionate about digital marketing, thrive in a fast-paced environment, and have a flair for optimizing campaigns that drive results, we'd love to hear from you.

  • Lead paid media efforts across various channels, such as Search (Google/Bing), Display & Video ads, App Campaigns, and YouTube, to ensure consistent growth and audience reach.
  • Manage and optimize paid search campaigns across major platforms like Google, Bing, and YouTube, handling search, display, video, app installs, and remarketing campaigns.
  • Ensure that every campaign aligns with business goals by strategically managing budgets to maximize ROI and achieve key performance indicators.
  • Prepare regular, insightful reports that deliver campaign performance data to both internal teams and external partners, using these insights to refine strategies and uncover new opportunities for growth.
  • Work closely with international teams to align PPC efforts with overarching business goals, providing recommendations, updates, and market-specific insights to support strategic objectives.
  • Identify and refine key audience segments and keywords to reach the right players, optimizing each campaign to improve click-through rates and conversions.
Requirements

To be successful in this role, candidates should have:

  • A degree or diploma in Marketing, Digital Marketing, or a related field.
  • A minimum of 5 years in digital marketing with a strong background in Google Ads (Search, Display & UAC) and Microsoft Ads, with a proven record of successful campaign management.
  • Required certifications include Google Ads (AdWords & Analytics), with YouTube certification being advantageous.
  • Proficiency in GDN (Prospecting & Remarketing), Google Tag Manager, and conversion tracking; capable of adapting strategies to boost performance and outcomes.
  • Familiarity with core tools such as Google Analytics, Apple Search Ads, Huawei Ads, and YouTube.
  • Advanced Excel skills and a data-driven approach to analyze and refine campaigns for maximum impact.

The estimated salary for this position is around $80,000-$100,000 per year, depending on experience and qualifications. We offer a competitive benefits package, including health insurance, retirement plans, and paid time off. If you're ready to take your digital marketing career to the next level, apply today



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