Digital Marketing and Campaign Strategist

1 day ago

Johannesburg, Gauteng, South Africa Energy At Work Full time

About Energy At Work

We are a dynamic organization seeking an innovative, results-driven individual to lead our digital marketing initiatives. As part of our customer-centric team, you will develop and execute high-impact digital campaigns, manage lead generation efforts, and oversee our brand presence across multiple digital platforms.

Key Responsibilities:
  • Lead Generation and Digital Campaign Management:
    • Develop and manage end-to-end multi-channel campaigns for health, pet, and motor warranty insurance products.
    • Utilize A/B testing to optimize campaign effectiveness and conversion rates.
    • Monitor, analyze, and adjust campaigns for efficient, high-quality lead generation within budget.
    • Collaborate on content strategy to engage target audiences at every stage of the customer lifecycle.
    • Identify new market opportunities and tactics for sustained business growth.
    • Manage and report monthly digital campaign spending, ensuring alignment with business objectives.
    • Achieve a minimum 60% quality lead rate across platforms, tracking daily and monthly targets.
    • Conduct regular analysis of landing pages and user journeys to improve UX and maximize conversions.
    • Drive innovation in digital strategies, keeping up with emerging technologies and trends.
  • Affiliate and Partnership Program Development:
    • Create new lead channels and conduct proof of concept (POC) initiatives with affiliates to optimize lead flow.
    • Set up and manage regular check-ins with affiliates, ensuring lead quality meets expectations.
    • Lead weekly sessions with the sales team to review client feedback and refine the lead journey.
  • Analysis & Reporting:
    • Provide weekly and monthly reports on campaign performance, lead conversions, and budget alignment.
    • Track, analyze, and report digital marketing metrics to identify improvement areas and adapt campaigns.
    • Deliver actionable insights from above-the-line (ATL) campaigns to enhance overall strategy.
  • Marketing and Brand Activities:
    • Maintain brand integrity and consistency across all digital marketing materials and channels.
    • Collaborate cross-functionally to support initiatives with marketing and design resources.
    • Ensure accuracy of product and plan information post-updates.
    • Manage internal communications calendars to streamline brand messaging and company-wide announcements.
  • Team Leadership and Development:
    • Provide vision and direction for team members, cultivating a collaborative and high-performance culture.
    • Lead by example, motivating team members with Scoutnets core values.
    • Oversee the performance of direct reports, providing coaching and mentoring for professional growth.
    • Encourage continuous learning, innovation, and skill development across the team.

Qualifications & Requirements:

  • Education:
    • Bachelors degree in Marketing, Digital Marketing, or a related field.
    • Postgraduate qualifications and certifications in digital marketing and design are advantageous.
  • Experience:
    • 5+ years in digital campaign management and lead generation, preferably in insurance or related fields.
    • Proven success in digital design, campaign strategy, and lead generation, especially in the insurance or financial services sector.
    • Strong background in leadership, with a history of inspiring and managing teams.
  • Skills & Competencies:
    • Leadership: Experience in building, mentoring, and driving a high-performance team.
    • Digital Marketing Expertise: Success in managing digital campaigns and optimizing for lead generation.
    • Analytical Ability: Proficiency in data analysis and data-driven decision-making.
    • Collaboration: Strong communication skills, with experience working across departments.
    • Problem-Solving: Creative and strategic thinker, able to resolve challenges efficiently.
    • Customer Focus: Commitment to delivering customer-centered solutions in line with company values.
    • Agility and Innovation: Capacity to adapt to a fast-changing market and introduce fresh, innovative ideas.

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