Digital Marketing Director

2 weeks ago


Johannesburg, Gauteng, South Africa Energy At Work Full time

We are seeking an experienced Digital Marketing Director to lead our digital marketing initiatives in the insurance sector. This role is essential to driving business growth and leading a team of talented professionals.

Job Description

The successful candidate will have a proven track record in digital campaign management, lead generation, and team leadership. Key responsibilities include:

  • Developing and executing high-impact digital campaigns across multiple channels, including Facebook, Google Ads, TikTok, and Instagram.
  • Utilizing A/B testing to optimize campaign effectiveness and conversion rates.
  • Monitoring, analyzing, and adjusting campaigns for efficient lead generation within budget.
  • Collaborating on content strategy to engage target audiences at every stage of the customer lifecycle.
  • Identifying new market opportunities and tactics for sustained business growth.
Requirements

To be successful in this role, you will need:

  • A Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • 5+ years of experience in digital campaign management and lead generation, preferably in the insurance sector.
  • Proven success in digital design, campaign strategy, and lead generation, especially in the insurance sector.
  • Strong background in leadership, with a history of inspiring and managing teams.
Salary

The estimated salary for this role is $120,000-$180,000 per year, depending on experience.



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