Digital Marketing Director
2 weeks ago
We are seeking an experienced Digital Marketing Director to lead our digital marketing initiatives in the insurance sector. This role is essential to driving business growth and leading a team of talented professionals.
Job DescriptionThe successful candidate will have a proven track record in digital campaign management, lead generation, and team leadership. Key responsibilities include:
- Developing and executing high-impact digital campaigns across multiple channels, including Facebook, Google Ads, TikTok, and Instagram.
- Utilizing A/B testing to optimize campaign effectiveness and conversion rates.
- Monitoring, analyzing, and adjusting campaigns for efficient lead generation within budget.
- Collaborating on content strategy to engage target audiences at every stage of the customer lifecycle.
- Identifying new market opportunities and tactics for sustained business growth.
To be successful in this role, you will need:
- A Bachelor's degree in Marketing, Digital Marketing, or a related field.
- 5+ years of experience in digital campaign management and lead generation, preferably in the insurance sector.
- Proven success in digital design, campaign strategy, and lead generation, especially in the insurance sector.
- Strong background in leadership, with a history of inspiring and managing teams.
The estimated salary for this role is $120,000-$180,000 per year, depending on experience.
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Digital Marketing Director
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