Strategic Brand Manager
4 days ago
A leading pharmaceutical company is seeking a dynamic and strategic Brand Manager to oversee Front Shop product lines.
The ideal candidate will bridge the gap between our brand, customers, and consumers by leveraging insights from their experiences.
- Conduct comprehensive market analysis, including competitor assessments, channel performance, and customer insights to inform brand strategy.
- Develop and implement strategic plans for new and existing Front Shop products.
- Monitor industry trends, regulatory shifts, and technological advancements to inform product development and marketing strategies.
- Strategic Planning and Market Analysis: Conduct thorough market research, analyze competitors, and assess customer behavior to drive business growth.
- Product Development and Management: Collaborate with cross-functional teams to identify market needs, develop innovative products, and ensure compliance with regulations.
- Brand Management and Marketing: Create and execute impactful marketing campaigns to promote Front Shop products effectively.
- Sales Support and Collaboration: Provide sales teams with product training and marketing resources to enhance sales performance.
- Stakeholder Engagement: Foster relationships with industry partners, key opinion leaders, and external agencies to drive collaboration and brand advocacy.
- Performance Monitoring and Reporting: Analyze product performance, adjust strategies based on metrics and feedback, and communicate insights to business leadership.
- Tertiary qualification in marketing or a related field.
- Minimum 2-3 years of experience in pharmaceutical industry product management.
- Expert knowledge of regulatory and code of conduct issues that impact marketing.
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Brand Experience Representative
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Visual Branding Specialist
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