Marketing and Brand Development Specialist

1 month ago


Pretoria, Gauteng, South Africa Novatec Full time

We are seeking a highly skilled Marketing and Brand Development Specialist to enhance our brand presence, drive growth, and align with our business objectives. This individual will be responsible for developing and executing comprehensive marketing strategies that showcase Novatec SAs products and services in the most effective way possible.

Key Responsibilities:
  • Develop and Implement Marketing Plans: Create and execute strategic marketing plans to promote Novatec SAs products and services, including social media management and content creation.
  • Social Media Management: Grow and manage our social media presence, ensuring consistent messaging and engagement across all platforms.
  • Content Creation: Collaborate with cross-functional teams to develop compelling content, including blog posts, newsletters, and marketing collateral.
  • Market Research: Conduct market research to identify trends, customer needs, and competitive landscape, providing valuable insights to inform marketing decisions.
  • Campaign Coordination: Coordinate and execute both online and offline marketing campaigns to achieve business objectives.
  • Performance Analysis: Analyze and report on the performance of marketing initiatives, making data-driven recommendations for improvement.
  • Event Promotion: Assist in organizing and promoting events that align with our community service initiatives and company values.

Requirements:

  • Bachelor's degree or diploma in Marketing, Communications, or a related field.
  • 1-3 years of experience in a marketing role, preferably within the engineering or industrial sector.
  • Strong written and verbal communication skills.
  • Proficiency in digital marketing tools and platforms, including social media, email marketing, and SEO.
  • Ability to think creatively and strategically to solve marketing challenges.
  • Experience with content creation and graphic design is a plus.
  • Ability to work independently and as part of a team in a fast-paced environment.

Estimated Salary Range: $60,000 - $80,000 per year, depending on location and experience.



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