Senior CRM Retentions Specialist
2 months ago
About the Role
We are seeking a highly skilled Senior CRM Retentions Specialist to join our dynamic team at Initiate International. As a key member of our retention marketing department, you will play a vital role in developing and executing strategies to retain and nurture our existing player base.
Key Responsibilities
- Collaborate with cross-functional teams to align retention strategies with business objectives and enhance customer loyalty.
- Analyze player data to tailor retention strategies based on regional preferences and behaviors, enhancing loyalty and satisfaction.
- Create personalized content for various player segments and manage multi-channel campaigns to boost engagement.
- Work with Product and GSP teams to ensure a seamless user experience across all touchpoints.
- Optimize data and systems to track player interactions and preferences.
- Focus on enhancing engagement to improve retention rates, including increasing monthly activity, deposit value, and the number of deposits.
- Develop a coherent retention plan, conduct competitor research, and create new retention triggers like bonuses and promotions.
- Monitor critical retention processes, including product engagement, bonus redemption, and cashier UX.
- Implement A/B testing and leverage all retention offerings to maximize player value.
- Advocate for best practices and innovations, and develop tailored retention offers for key campaigns.
- Continuously monitor communication effectiveness, month-on-month retention rates, and player value using KPIs such as ARPU and deposit ratios.
- Analyze bonus cost management and channel retention efficiency.
- Report monthly on retention and player engagement initiatives.
Requirements
- Experience in the gaming industry is essential.
- Knowledge of regulatory requirements and compliance related to responsible gaming.
- Strong communication and problem-solving abilities.
- Experience in multi-channel marketing is advantageous.
- Familiarity with CRM software such as Optimove, XP, and Smartico is essential.
- Understanding of Power BI or Tableau is desirable.
- Previous experience with Microsoft Teams and SharePoint is beneficial.
- Knowledge of HTML email development is a plus.
- Experience working with third-party game providers is advantageous.
-
Senior CRM Retentions Specialist
4 weeks ago
Johannesburg, Gauteng, South Africa Initiate International Full timeJob DescriptionAs a key member of the Initiate International team, we are seeking a highly skilled Senior CRM Retentions Specialist to join our dynamic team in Johannesburg. This role plays a vital part in managing and enhancing player engagement, retention, and loyalty.The Senior CRM Retentions Specialist will focus on creating and executing strategies to...
-
Senior CRM Retention Specialist
2 months ago
Johannesburg, Gauteng, South Africa Initiate International Full timeJob SummaryWe are seeking a highly skilled Senior CRM Retention Specialist to join our dynamic team at Initiate International. As a key member of our retention marketing department, you will play a vital role in managing and enhancing player engagement, retention, and loyalty.Key ResponsibilitiesStrategic Planning: Collaborate with cross-functional teams to...
-
Senior CRM Retention Strategist
4 weeks ago
Johannesburg, Gauteng, South Africa Initiate International Full timeJob Title: Senior CRM Retention SpecialistInitiate International is seeking a highly skilled Senior CRM Retention Specialist to join our dynamic team in Johannesburg. As a key member of our retention marketing department, you will play a vital role in managing and enhancing player engagement, retention, and loyalty.Key Responsibilities:Collaborate with...
-
Senior CRM Retention Strategist
1 month ago
Johannesburg, Gauteng, South Africa Initiate International Full timeJob Title: Senior CRM Retentions SpecialistInitiate International is seeking a highly skilled Senior CRM Retentions Specialist to join our dynamic team in Johannesburg. As a key member of our retention marketing department, you will play a vital role in enhancing player engagement, retention, and loyalty.Key Responsibilities:Collaborate with cross-functional...
-
Senior CRM Retention Strategist
1 month ago
Johannesburg, Gauteng, South Africa Initiate International Full timeJob Title: Senior CRM Retentions SpecialistInitiate International is seeking a highly skilled Senior CRM Retentions Specialist to join our dynamic team in Johannesburg. As a key member of our retention marketing department, you will play a vital role in managing and enhancing player engagement, retention, and loyalty.The ideal candidate will have a thorough...
-
Senior CRM Retention Strategist
4 weeks ago
Johannesburg, Gauteng, South Africa Initiate International Full timeJob SummaryWe are seeking a highly skilled Senior CRM Retention Specialist to join our dynamic team at Initiate International. As a key member of our retention marketing department, you will play a vital role in developing and executing strategies to retain and nurture our existing player base, while contributing to the overall expansion of our player...
-
Senior CRM Retentions Strategist
7 days ago
Johannesburg, Gauteng, South Africa Initiate International Full timeRetention SpecialistInitiate International seeks a highly skilled Retention Specialist to drive player engagement and retention in our Johannesburg operations. This role will collaborate with cross-functional teams to enhance customer loyalty and minimize churn.Key Responsibilities:Develop and execute retention strategies to nurture existing player base and...
-
Senior CRM Retention Professional
7 days ago
Johannesburg, Gauteng, South Africa Initiate International Full timeJob SummaryInitiate International is seeking an experienced CRM Retention Professional to join their dynamic team in Johannesburg. The ideal candidate will be responsible for managing and enhancing player engagement, retention, and loyalty.Key ResponsibilitiesDevelop and execute strategies to retain and nurture the existing player base.Collaborate with...
-
Retention Specialist
3 weeks ago
Johannesburg, Gauteng, South Africa Energy at Work Projects Full timeUnlock a Thriving Career as a Retention SpecialistKey Responsibilities:Develop and implement dynamic retention strategies to minimize client churn and maximize revenue growth.Policy Validation: Ensure timely and accurate capture of policies for retained clients to meet company requirements and system cutoffs affecting debit orders.Client Needs Analysis:...
-
Insurance Retention Specialist
4 weeks ago
Johannesburg, Gauteng, South Africa Energy at Work Projects Full timeJob Title: Insurance Retention SpecialistEnergy at Work Projects is seeking an experienced Insurance Retention Specialist to join our team. As a key member of our call centre, you will be responsible for exercising innovative retention methods to retain our clients.Key Responsibilities:Develop and implement dynamic retention strategies to reduce policy...
-
Retention Specialist
2 months ago
Johannesburg, Gauteng, South Africa Telebest Full timeTelebest is seeking a skilled Retention Specialist to join our team in the Budget department. As a Retention Specialist, you will play a crucial role in identifying opportunities to secure new business or support retention, while providing a quality service to customers.Key Responsibilities:Develop and implement effective strategies to retain existing...
-
CRM Manager
4 weeks ago
Johannesburg, Gauteng, South Africa Initiate International Full timeRole OverviewAs a key member of our team, you will be responsible for developing and implementing innovative CRM strategies to enhance player retention, engagement, and reactivation across various channels. Your mission is to create unforgettable customer experiences by designing and executing multi-channel campaigns that inspire loyalty and excitement.Key...
-
CRM Strategist
4 weeks ago
Johannesburg, Gauteng, South Africa Initiate International Full timeJob Title: CRM ManagerAbout the Role:We're seeking a seasoned CRM Manager to spearhead our customer engagement strategies, driving player retention and satisfaction through innovative multi-channel campaigns.Key Responsibilities:Develop and execute CRM strategies to enhance player retention, engagement, and reactivation across various channels.Own the...
-
Insurance Retention Specialist
2 months ago
Johannesburg, Gauteng, South Africa Energy at Work Projects Full time{"Job Title": "Insurance Retention Specialist", "Job Description": "Key ResponsibilitiesAs an Insurance Retention Specialist at Energy at Work Projects, you will be responsible for exercising dynamic and innovative retention methods to retain our clients. This includes identifying opportunities to downgrade or reduce cover, offering discounts, and analyzing...
-
Budget Retentions Specialist
4 weeks ago
Johannesburg, Gauteng, South Africa Telebest Full timeTelebest is seeking a skilled Budget Retentions Specialist to join our team. The ideal candidate will have a strong background in sales and retention, with a focus on delivering exceptional customer service and identifying opportunities to secure new business or support retention.Key Responsibilities:Provide a high-quality service to customers, identifying...
-
CRM Manager
4 weeks ago
Johannesburg, Gauteng, South Africa Initiate International Full timeJob Title: CRM ManagerInitiate International is seeking a skilled CRM Manager to drive our customer engagement strategies and ensure players stay engaged, satisfied, and loyal to our brand.Role Overview:As our CRM Manager, you will be responsible for designing and executing multi-channel campaigns that inspire loyalty and excitement among our players. You...
-
CRM Manager
4 weeks ago
Johannesburg, Gauteng, South Africa Initiate International Full timeRole OverviewAs a key member of our team at Initiate International, we're seeking a seasoned CRM Manager to spearhead our customer engagement strategies in the sports betting industry. Your mission will be to craft unforgettable customer experiences by designing and executing multi-channel campaigns that inspire loyalty and excitement.Key...
-
Senior Business Development Specialist
2 weeks ago
Johannesburg, Gauteng, South Africa BOSS Consult Full timeKey Responsibilities:As a Senior Business Development Specialist at BOSS Consult, you will promote and sell the Company's platform and services to potential customers in the territory, utilizing the company's sales guidelines. Your primary focus will be on generating and following up on leads, conducting sales presentations and demonstrations, and closing...
-
Retention Specialist
2 months ago
Johannesburg, Gauteng, South Africa Energy at Work Projects Full timeAbout the RoleWe are seeking a highly skilled Retention Specialist to join our team at Energy at Work Projects. As a key member of our team, you will play a crucial role in developing and implementing innovative retention strategies to drive business growth and customer satisfaction.Key ResponsibilitiesInnovative Retention Strategies: Develop and deploy...
-
Sports Betting CRM Strategist
3 weeks ago
Johannesburg, Gauteng, South Africa Initiate International Full timeAt Initiate International, we're seeking a seasoned CRM Manager to spearhead our customer engagement strategies in the sports betting industry. As a key player in our team, you'll be responsible for designing and executing multi-channel campaigns that drive player retention, satisfaction, and loyalty.Key Responsibilities:Develop and implement innovative CRM...