Senior CRM Retention Strategist
1 month ago
We are seeking a highly skilled Senior CRM Retention Specialist to join our dynamic team at Initiate International. As a key member of our retention marketing department, you will play a vital role in developing and executing strategies to retain and nurture our existing player base, while contributing to the overall expansion of our player community and revenue streams.
Key Responsibilities- Collaborate with cross-functional teams to align retention strategies with business objectives and enhance customer loyalty.
- Analyze player data to tailor retention strategies based on regional preferences and behaviors, enhancing loyalty and satisfaction.
- Create personalized content for various player segments and manage multi-channel campaigns to boost engagement.
- Work with Product and GSP teams to ensure a seamless user experience across all touchpoints.
- Optimize data and systems to track player interactions and preferences.
- Focus on enhancing engagement to improve retention rates, including increasing monthly activity, deposit value, and the number of deposits.
- Develop a coherent retention plan, conduct competitor research, and create new retention triggers like bonuses and promotions.
- Monitor critical retention processes, including product engagement, bonus redemption, and cashier UX.
- Implement A/B testing and leverage all retention offerings to maximize player value.
- Advocate for best practices and innovations, and develop tailored retention offers for key campaigns.
- Continuously monitor communication effectiveness, month-on-month retention rates, and player value using KPIs such as ARPU and deposit ratios.
- Analyze bonus cost management and channel retention efficiency.
- Report monthly on retention and player engagement initiatives by brand.
Requirements for this Senior CRM Retentions Specialist role:
- Experience in the gambling industry is essential.
- Knowledge of regulatory requirements and compliance related to responsible gambling.
- Strong communication and problem-solving abilities.
- Experience in multi-channel marketing is advantageous.
- Familiarity with CRM software such as Optimove, XP, and Smartico is essential.
- Understanding of Power BI or Tableau is desirable.
- Previous experience with Microsoft Teams and SharePoint is beneficial.
- Knowledge of HTML email development is a plus.
- Experience working with third-party game providers is advantageous.
If you are passionate about player engagement and retention and thrive in a fast-paced environment, we encourage you to apply. Joining our organization presents an opportunity to make a significant impact on players' experiences and contribute to the continued growth and success of our business.
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