Senior CRM Retention Strategist

1 week ago

Johannesburg, Gauteng, South Africa Initiate International Full time
Job Summary

We are seeking a highly skilled Senior CRM Retention Specialist to join our dynamic team at Initiate International. As a key member of our retention marketing department, you will play a vital role in developing and executing strategies to retain and nurture our existing player base, while contributing to the overall expansion of our player community and revenue streams.

Key Responsibilities
  • Collaborate with cross-functional teams to align retention strategies with business objectives and enhance customer loyalty.
  • Analyze player data to tailor retention strategies based on regional preferences and behaviors, enhancing loyalty and satisfaction.
  • Create personalized content for various player segments and manage multi-channel campaigns to boost engagement.
  • Work with Product and GSP teams to ensure a seamless user experience across all touchpoints.
  • Optimize data and systems to track player interactions and preferences.
  • Focus on enhancing engagement to improve retention rates, including increasing monthly activity, deposit value, and the number of deposits.
  • Develop a coherent retention plan, conduct competitor research, and create new retention triggers like bonuses and promotions.
  • Monitor critical retention processes, including product engagement, bonus redemption, and cashier UX.
  • Implement A/B testing and leverage all retention offerings to maximize player value.
  • Advocate for best practices and innovations, and develop tailored retention offers for key campaigns.
  • Continuously monitor communication effectiveness, month-on-month retention rates, and player value using KPIs such as ARPU and deposit ratios.
  • Analyze bonus cost management and channel retention efficiency.
  • Report monthly on retention and player engagement initiatives by brand.
Requirements

Requirements for this Senior CRM Retentions Specialist role:

  • Experience in the gambling industry is essential.
  • Knowledge of regulatory requirements and compliance related to responsible gambling.
  • Strong communication and problem-solving abilities.
  • Experience in multi-channel marketing is advantageous.
  • Familiarity with CRM software such as Optimove, XP, and Smartico is essential.
  • Understanding of Power BI or Tableau is desirable.
  • Previous experience with Microsoft Teams and SharePoint is beneficial.
  • Knowledge of HTML email development is a plus.
  • Experience working with third-party game providers is advantageous.

If you are passionate about player engagement and retention and thrive in a fast-paced environment, we encourage you to apply. Joining our organization presents an opportunity to make a significant impact on players' experiences and contribute to the continued growth and success of our business.

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