Sports Betting CRM Strategist

6 days ago


Johannesburg, Gauteng, South Africa Initiate International Full time

At Initiate International, we're seeking a seasoned CRM Manager to spearhead our customer engagement strategies in the sports betting industry. As a key player in our team, you'll be responsible for designing and executing multi-channel campaigns that drive player retention, satisfaction, and loyalty.

Key Responsibilities:

  • Develop and implement innovative CRM strategies to enhance player retention, engagement, and reactivation across various channels.
  • Own the entire campaign lifecycle, from segmentation and messaging to performance tracking and optimization.
  • Craft personalized customer journeys using behavioral data and insights to create tailored experiences.
  • Collaborate with cross-functional teams in marketing, product, and data to align CRM efforts with business objectives.
  • Monitor and optimize key metrics like player lifetime value (LTV), churn, and reactivation rates.
  • Manage loyalty programs, VIP initiatives, and promotional campaigns to elevate customer satisfaction.
  • Ensure compliance with industry regulations, including responsible gaming protocols.
  • Utilize CRM platforms like Salesforce, Optimove, or similar tools to streamline processes and enhance campaign effectiveness.
  • Stay on top of industry trends, CRM technologies, and best practices in player engagement.

Requirements:

  • 3-5 years of CRM experience in sports betting or online gaming.
  • Expertise in CRM tools, customer segmentation, and multi-channel campaign management.
  • Proficiency with email marketing platforms and campaign automation tools.
  • Proven success in boosting customer engagement and retention metrics.
  • Strong analytical skills with the ability to translate data into actionable strategies.
  • Knowledge of responsible gaming practices and industry regulations.
  • Excellent collaboration and communication skills.
  • Ability to excel in a fast-paced, evolving environment.

What We Offer:

  • Competitive salary with performance-based bonuses.
  • Exciting opportunities for career progression in the sports betting space.
  • A vibrant, innovative work culture that values collaboration and creativity.
  • Flexible working conditions and employee benefits.

  • CRM Strategist

    1 week ago


    Johannesburg, Gauteng, South Africa Initiate International Full time

    Job Title: CRM ManagerAbout the Role:We're seeking a seasoned CRM Manager to spearhead our customer engagement strategies, driving player retention and satisfaction through innovative multi-channel campaigns.Key Responsibilities:Develop and execute CRM strategies to enhance player retention, engagement, and reactivation across various channels.Own the...


  • Johannesburg, Gauteng, South Africa 4Racing Full time

    Job Overview:This is a senior role within the sports betting operations team, responsible for ensuring the smooth running of sports betting operations.Key Responsibilities:Manage sports event schedules, fixtures, and results to ensure accurate and up-to-date information is available for customers.Coordinate with data providers and internal teams to ensure...


  • Johannesburg, Gauteng, South Africa 4Racing Full time

    Job DescriptionWe are seeking a highly skilled and experienced Sports Betting Operations Manager to join our team at 4Racing. The successful candidate will be responsible for ensuring the smooth operation of our sports betting platform, including reporting, data insights, and event management.Key Responsibilities:Ensure accurate and timely reporting on key...


  • Johannesburg, Gauteng, South Africa 4Racing Full time

    Job Title: Sports Administrator - Betting OperationsAt 4Racing, we are seeking a highly skilled and experienced Sports Administrator to join our team in the Betting Operations department. The successful candidate will be responsible for ensuring the smooth operation of our sports betting services, including reporting, data insights, and odds compilation.Key...


  • Johannesburg, Gauteng, South Africa Initiate International Full time

    Job Title: Affiliate Manager - Sports BettingWe are seeking a highly skilled and experienced Affiliate Manager to join our team at Initiate International. As an Affiliate Manager, you will be responsible for developing and executing affiliate marketing strategies to drive player acquisition and revenue growth in the sports betting industry.Key...


  • Johannesburg, Gauteng, South Africa Initiate International Full time

    Lead the Charge in Sports Betting Affiliate MarketingWe're seeking a results-driven Affiliate Manager to join our top-tier sports betting company in Johannesburg. As a key player in our affiliate marketing team, you'll be responsible for developing and executing strategies that drive player acquisition and revenue growth.Your Key Responsibilities:Build and...


  • Johannesburg, Gauteng, South Africa Initiate International Full time

    Job Title: Affiliate Manager - Sports BettingAbout the RoleWe are seeking a highly motivated and experienced Affiliate Manager to join our team at Initiate International. As an Affiliate Manager, you will be responsible for developing and executing affiliate marketing strategies to drive player acquisition and revenue growth in the sports betting...


  • Johannesburg, Gauteng, South Africa Initiate International Full time

    About the RoleWe're seeking a seasoned Affiliate Manager to spearhead our sports betting affiliate program. As a key member of our team, you'll be responsible for building and maintaining high-performing affiliate relationships, driving player acquisition, and revenue growth.Key ResponsibilitiesDevelop and execute affiliate strategies to drive revenue growth...

  • CRM Manager

    2 weeks ago


    Johannesburg, Gauteng, South Africa Initiate International Full time

    Role OverviewAs a key member of our team at Initiate International, we're seeking a seasoned CRM Manager to spearhead our customer engagement strategies in the sports betting industry. Your mission will be to craft unforgettable customer experiences by designing and executing multi-channel campaigns that inspire loyalty and excitement.Key...

  • CRM Manager

    1 week ago


    Johannesburg, Gauteng, South Africa Initiate International Full time

    Role OverviewAs a key member of our team, you will be responsible for developing and implementing innovative CRM strategies to enhance player retention, engagement, and reactivation across various channels. Your mission is to create unforgettable customer experiences by designing and executing multi-channel campaigns that inspire loyalty and excitement.Key...

  • CRM Manager

    2 weeks ago


    Johannesburg, Gauteng, South Africa Initiate International Full time

    Job Title: CRM ManagerInitiate International is seeking a skilled CRM Manager to drive our customer engagement strategies and ensure players stay engaged, satisfied, and loyal to our brand.Role Overview:As our CRM Manager, you will be responsible for designing and executing multi-channel campaigns that inspire loyalty and excitement among our players. You...


  • Johannesburg, Gauteng, South Africa Ad Talent Full time

    About the Role:We are seeking a skilled Customer Experience Strategist to join our team at Ad Talent. As a Customer Experience Strategist, you will be responsible for designing, implementing, and optimizing exceptional customer journeys.Key Responsibilities:Analyse customer life cycles and identify pain points to enhance interactions for our company...


  • Johannesburg, Gauteng, South Africa Make it Good Full time

    {"Role Overview": "As a Digital Designer at Make it Good, you will play a pivotal role in shaping our client\u2019s digital media presence through captivating visuals. Your designs will resonate with our diverse audience, reflecting our brand\u2019s mission to blend sports, culture, and technology. This position calls for a dedicated sports enthusiast who...


  • Johannesburg, Gauteng, South Africa Ad Talent Africa Full time

    At Ad Talent Africa, we're seeking a skilled Marketing Strategist to join our team. As a Marketing Strategist, you will be responsible for managing our online marketing presence, including our website, social media, and online advertising. You will also be responsible for developing and implementing marketing campaigns to drive business growth and...


  • Johannesburg, Gauteng, South Africa Initiate International Full time

    Unlock Your Potential as an SEO ExpertAt Initiate International, we're on the hunt for a skilled SEO Manager to drive our online presence to new heights. If you're passionate about iGaming and sports betting, and you're ready to take your SEO skills to the next level, this could be the perfect opportunity for you.Your MissionDevelop and execute cutting-edge...


  • Johannesburg, Gauteng, South Africa Initiate International Full time

    Unlock Customer Potential as a Segmentation MarketerInitiate International is seeking a skilled Segmentation Marketer to join our team in Johannesburg. As a key player in our online betting marketing strategy, you will be responsible for crafting insightful segments, developing innovative personalization strategies, and designing targeted campaigns to...


  • Johannesburg, Gauteng, South Africa Telebest Full time

    Key ResponsibilitiesAs a CRM & Marketing Specialist at Telebest, you will be responsible for designing, executing, and monitoring direct marketing promotions, campaigns, and interventions to drive business growth. Your key accountabilities will include:Developing and implementing effective marketing strategies to engage with customers and enhance customer...


  • Johannesburg, Gauteng, South Africa Telebest Full time

    Key ResponsibilitiesAs a key member of the Telebest team, the CRM & Marketing Specialist will be responsible for designing, executing, and monitoring direct marketing promotions, campaigns, and interventions to drive business growth and customer engagement. The ideal candidate will have a strong understanding of loyalty programs, direct marketing principles,...

  • Head of SEO Strategist

    2 months ago


    Johannesburg, Gauteng, South Africa Initiate International Full time

    Job Description**Job Title:** Head of SEO Strategist**Company:** Initiate International**Job Type:** Full-time**Location:** Remote (International)**About the Role:**We are seeking an experienced Head of SEO Strategist to lead our digital marketing efforts and drive growth through innovative SEO strategies. As a key member of our team, you will be responsible...


  • Johannesburg, Gauteng, South Africa Empire Recruitment Full time

    Empire Recruitment is seeking a highly skilled Senior Account Strategist to drive business growth and foster strong relationships with key clients in the manufacturing industry.Key Responsibilities:Develop and maintain strong relationships with key clients to identify opportunities for growth and expansion.Understand clients' business needs and objectives to...