Senior CRM Retentions Strategist

6 days ago


Johannesburg, Gauteng, South Africa Initiate International Full time
Retention Specialist

Initiate International seeks a highly skilled Retention Specialist to drive player engagement and retention in our Johannesburg operations. This role will collaborate with cross-functional teams to enhance customer loyalty and minimize churn.

  • Key Responsibilities:
  • Develop and execute retention strategies to nurture existing player base and expand community.
  • Analyze player data to inform tailored retention approaches, improving loyalty and satisfaction.
  • Create personalized content for various player segments and manage multi-channel campaigns to boost engagement.
  • Work with Product and GSP teams to ensure seamless user experience across all touchpoints.
  • Optimize data and systems to track player interactions and preferences.
  • Focus on enhancing engagement to improve retention rates, including increasing monthly activity and deposit value.
  • Develop a coherent retention plan, conduct competitor research, and create new retention triggers.
  • Monitor critical retention processes, including product engagement and cashier UX.
  • Implement A/B testing and leverage retention offerings to maximize player value.
  • Requirements:
  • Experience in the gambling industry.
  • Knowledge of regulatory requirements and compliance related to responsible gambling.
  • Strong communication and problem-solving abilities.
  • Experience in multi-channel marketing.
  • Familiarity with CRM software such as Optimove, XP, and Smartico.
  • Understanding of Power BI or Tableau is desirable.
  • Previous experience with Microsoft Teams and SharePoint is beneficial.
  • Knowledge of HTML email development is a plus.


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