Senior CRM Retentions Strategist
6 days ago
Initiate International seeks a highly skilled Retention Specialist to drive player engagement and retention in our Johannesburg operations. This role will collaborate with cross-functional teams to enhance customer loyalty and minimize churn.
- Key Responsibilities:
- Develop and execute retention strategies to nurture existing player base and expand community.
- Analyze player data to inform tailored retention approaches, improving loyalty and satisfaction.
- Create personalized content for various player segments and manage multi-channel campaigns to boost engagement.
- Work with Product and GSP teams to ensure seamless user experience across all touchpoints.
- Optimize data and systems to track player interactions and preferences.
- Focus on enhancing engagement to improve retention rates, including increasing monthly activity and deposit value.
- Develop a coherent retention plan, conduct competitor research, and create new retention triggers.
- Monitor critical retention processes, including product engagement and cashier UX.
- Implement A/B testing and leverage retention offerings to maximize player value.
- Requirements:
- Experience in the gambling industry.
- Knowledge of regulatory requirements and compliance related to responsible gambling.
- Strong communication and problem-solving abilities.
- Experience in multi-channel marketing.
- Familiarity with CRM software such as Optimove, XP, and Smartico.
- Understanding of Power BI or Tableau is desirable.
- Previous experience with Microsoft Teams and SharePoint is beneficial.
- Knowledge of HTML email development is a plus.
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Senior CRM Retention Strategist
4 weeks ago
Johannesburg, Gauteng, South Africa Initiate International Full timeJob Title: Senior CRM Retention SpecialistInitiate International is seeking a highly skilled Senior CRM Retention Specialist to join our dynamic team in Johannesburg. As a key member of our retention marketing department, you will play a vital role in managing and enhancing player engagement, retention, and loyalty.Key Responsibilities:Collaborate with...
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Senior CRM Retention Strategist
1 month ago
Johannesburg, Gauteng, South Africa Initiate International Full timeJob Title: Senior CRM Retentions SpecialistInitiate International is seeking a highly skilled Senior CRM Retentions Specialist to join our dynamic team in Johannesburg. As a key member of our retention marketing department, you will play a vital role in enhancing player engagement, retention, and loyalty.Key Responsibilities:Collaborate with cross-functional...
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Senior CRM Retention Strategist
1 month ago
Johannesburg, Gauteng, South Africa Initiate International Full timeJob Title: Senior CRM Retentions SpecialistInitiate International is seeking a highly skilled Senior CRM Retentions Specialist to join our dynamic team in Johannesburg. As a key member of our retention marketing department, you will play a vital role in managing and enhancing player engagement, retention, and loyalty.The ideal candidate will have a thorough...
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Senior CRM Retention Strategist
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Johannesburg, Gauteng, South Africa Initiate International Full timeJob SummaryWe are seeking a highly skilled Senior CRM Retention Specialist to join our dynamic team at Initiate International. As a key member of our retention marketing department, you will play a vital role in developing and executing strategies to retain and nurture our existing player base, while contributing to the overall expansion of our player...
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