E-commerce Growth

4 weeks ago

Johannesburg, Gauteng, South Africa FluentPet Full time
Job Overview

FluentPet is a pioneering company that's revolutionizing the way humans communicate with their pets. We're leveraging cognitive science to enhance interspecies communication through our innovative tools and community-driven research. As we continue to grow, we're seeking a highly skilled E-commerce Growth & Revenue Manager to drive revenue and operational excellence across our online platforms.

Key Responsibilities:
  • Revenue Growth & Performance Optimization:
    • Develop and implement strategies to enhance sales funnels, conversion rates, and customer acquisition and retention across Shopify.
    • Utilize data from Shopify and other platforms to uncover sales trends, customer insights, and market opportunities, translating them into actionable growth strategies.
  • Merchandising & SKU Management:
    • Oversee merchandising strategies on Shopify and other platforms, managing SKU mix to maximize visibility, sales, and profitability.
    • Ensure that product listings on Shopify are fully optimized for peak performance, adjusting based on sales data, market trends, and competitive analysis.
  • E-commerce Operations & Project Management:
    • Manage daily operations of FluentPet's Shopify and Amazon stores, including inventory management, pricing, promotions, and product launches.
    • Cross-functional coordination with marketing, product, and logistics teams to ensure seamless operations and timely execution of growth initiatives, with an emphasis on Shopify.
    • Lead the planning and execution of sales events, product launches, and promotional activities specifically designed for Shopify to drive revenue.
  • Amazon & Shopify Expertise:
    • Continuously optimize the Shopify and Amazon storefronts and product listings to enhance visibility and conversion.
    • Oversee and optimize PPC campaigns on both Shopify and Amazon to drive targeted traffic and boost sales.
    • Regularly refine product pages and storefronts on Shopify to ensure optimal search algorithm performance and customer engagement.
  • Data-Driven Decision Making:
    • Monitor and analyze key performance metrics (e.g., conversion rates, ROAS, CAC, LTV) on Shopify and other platforms to guide decision-making.
    • Employ A/B testing and other methodologies within Shopify to iteratively improve sales performance and strategy.
  • Project Management & Organization:
    • Lead initiatives to streamline workflows and improve operational efficiency, with a focus on optimizing Shopify processes.
    • Manage multiple projects simultaneously, ensuring timely and successful execution of e-commerce and revenue initiatives.
    • Collaborate with supply chain and customer service teams to address inventory and fulfillment challenges that impact Shopify operations.

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