Digital Marketing Strategist

1 month ago


Johannesburg, Gauteng, South Africa Ad Talent Africa Full time
Email Marketing Lead Opportunity at Ad Talent Africa

We are a dynamic e-commerce company dedicated to leveraging email marketing to build a strong subscriber base and drive online sales growth.

Role Overview:

We are seeking an experienced Email Marketing Lead who will take charge of our email marketing strategy. This individual will be our subject matter expert in e-mail marketing, responsible for increasing subscriber engagement and revenue.

About the Job:

  • Develop and manage comprehensive email marketing strategies, including promotional and automated campaigns.
  • Lead the entire email marketing process, from campaign briefing through post-analysis.
  • Advise on and implement best practices for segmentation, personalisation, and lead nurturing.
  • Coordinate with the Email Service Provider and development teams to fully utilise technical capabilities.
  • Track email performance metrics, conduct A/B and MVT testing, and adjust campaigns for maximum impact.
  • Document email marketing standards, policies, and strategies for the company.
  • Stay updated on digital and mobile advertising trends to continuously improve email marketing efforts.

Your Requirements:

  • A business or marketing-related qualification.
  • Proven experience in e-commerce and email marketing roles.
  • Project management skills with an improvement-oriented mindset.
  • Strong analytical, problem-solving, and critical thinking abilities.
  • Exceptional written communication skills to create engaging consumer messages.
  • Proficiency in MS Excel and email marketing software (e.g., MailChimp, Brevo, ActiveCampaign, HubSpot).

Salary Estimate: R1,200,000 per annum (dependent on location and experience)



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