Digital Performance Specialist
2 months ago
### Job Title: Digital Performance Specialist
### Job Description:
As a Digital Performance Specialist at Dentsu, you will play a key role in implementing and executing Paid Social and Search campaigns to drive client performance targets. Your primary responsibility will be to provide day-to-day implementation, optimization, and upload of client campaigns through direct input. You will also be responsible for liaising with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas (Meta and Google).
### Key Responsibilities:
* Provide actionable insights and analysis to meet campaign objectives
* Coach junior staff and interns, supervising their projects and day-to-day activities
* Provide accurate client communication that details performance and return on investment via campaign reporting and analysis
* Contribute towards overall Digital recommendations in line with Dentsu performance and client objectives
* Ensure best practice and innovation in all Paid activities
* Advise and share information on Dentsu Performance digital Capabilities, communications, and services with the wider organisation (media brands)
* Research solutions and make recommendations to all relevant teams regarding digital innovation
* Ensure knowledge-sharing across teams and engages in cross-channel strategic planning
* Plan accounts and growth opportunities, working closely with the Media Brands
* Liaise with channel leaders to standardise work output across the Performance disciplines
### Mentorship:
* Effectively mentor people by building a quality working relationship and providing support
* Uphold a positive working culture
* Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu
### Client Service:
* Day-to-day management, relationship, and financial health of the account needs to be managed
* Managing media brand expectations
* Day-to-day administration – meeting minutes, agendas, and timing plans
* Deadline and Project management
* Strategy guidance and input in order to drive the business objectives
* Attending status/other meetings with media brands
* Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by you and your team
* Attend key client meetings
### Commercial and Service Ownership:
* Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery
* Manage overspend and underspend – Track monthly across all clients
* Budget trackers to be updated on a daily basis
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