Digital Performance Specialist

1 month ago

Cape Town, Western Cape, South Africa dentsu Full time
Job Description:

We are seeking a talented Digital Performance Specialist to join our team at Dentsu. The successful candidate will be responsible for implementing and executing Paid Social and Search campaigns, ensuring alignment with our agreed strategy to maintain, develop, and exceed client performance targets.

Key Responsibilities:

  • Provide day-to-day implementation, optimization, and upload of client campaigns through direct input
  • Liaise with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas (Meta and Google)
  • Interpret performance reports to provide actionable insights and analysis to meet campaign objectives
  • Coach junior staff and interns, supervising their projects and day-to-day activities
  • Provide accurate client communication that details performance and return on investment via campaign reporting and analysis
  • Contribute towards overall Digital recommendations in line with Dentsu performance and client objectives
  • Ensure best practice and innovation in all Paid activities
  • Advise and share information on Dentsu Performance digital Capabilities, communications, and services with the wider organisation (media brands)
  • Research solutions and make recommendations to all relevant teams regarding digital innovation
  • Ensure best practice, consistency, and innovation in all Performance activities
  • Ensure the Performance offerings are aligned with clients' objectives and organisation
  • Ensure knowledge-sharing across teams and engages in cross-channel strategic planning
  • Plan accounts and growth opportunities, working closely with the Media Brands
  • Liaise with channel leaders to standardise work output across the Performance disciplines

Mentorship

  • Effectively mentor people by building a quality working relationship and providing support
  • Uphold a positive working culture
  • Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu

Client Service

  • Day-to-day management, relationship, and financial health of the account needs to be managed
  • Managing media brand expectations
  • Day-to-day administration – meeting minutes, agendas, and timing plans
  • Deadline and Project management
  • Strategy guidance and input in order to drive the business objectives
  • Attending status/other meetings with media brands
  • Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by you and your team
  • Attend key client meetings

Commercial and service ownership

  • Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery
  • Manage overspend and underspend – Track monthly across all clients
  • Budget trackers to be updated on a daily basis

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