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FinTech Marketing Strategist

2 weeks ago

Cape Town, Western Cape, South Africa Delta-v Full time

As a B2B Marketing Manager at Delta-v, you will be responsible for taking ownership of international demand generation & Go-to-Market campaigns.

Lead Generation and Conversion Expert

About Us

We are a company that works with international FinTechs, supporting their ability to drive sales and accelerate their growth.

The Job Description

This is a brand new role in our business. It's an opportunity to take end-to-end responsibility for the outbound Go-to-Market campaigns that we run for our customers.

You'll get to work directly with the C-level sales and marketing leadership of high growth FinTechs, develop campaign strategy, create campaign assets, and optimize campaign execution.

  • Managing end to end campaign setup process
  • Facilitating workshops with stakeholders
  • Creating campaign assets including:
    • Strategy
    • Target Audience (ICPs & Personas)
    • Messaging
  • Reviewing & optimizing campaign strategy and performance

You'll get to develop a deep understanding of the international FinTech landscape, learn Delta-v's methodology for setting up and running high performing demand gen campaigns, and work closely with FinTech marketing leaders at multiple high growth companies.