Marketing Strategist for Electronics Sector

1 day ago


Cape Town, Western Cape, South Africa MBA-Exchange Full time

takelot.com is a leading South African online retailer that is committed to delivering a world-class customer experience. We are seeking a highly skilled Marketing Strategist for Electronics Sector to join our dynamic team in Cape Town.

This role reports to the Head of Category Marketing & Partnerships and is responsible for developing and implementing effective marketing strategies for the Electronics sector. You will work closely with cross-functional teams, including Retail & Marketplace, Advertising, and Marketing, production and design, to ensure alignment of marketing strategies with business objectives and campaign calendar/roadmap.

  • Developing Marketing Strategies: Create and implement effective marketing plans to drive business growth and achieve company objectives.
  • Market Research and Analysis: Conduct thorough market research and analysis to identify customer needs, preferences, and trends within the sector.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives and campaign calendar/roadmap.
  • Budget Management: Create and manage marketing budgets, allocating resources effectively to maximize return on investment.
  • Integrated Marketing Campaigns: Plan and execute integrated marketing campaigns across various channels to reach the target audience and achieve growth objectives.

The ideal candidate will have a Bachelor's degree or equivalent qualification in business, marketing, or communication, with a minimum of 8-10 years of marketing and retail experience. A strong knowledge of marketing principles, techniques, and best practices, as well as excellent analytical skills and ability to translate data into actionable insights, is essential.



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