Influencer Marketing Strategist
3 days ago
About the Role
We are seeking an experienced Influencer Marketing Strategist to join our team in Cape Town.
The successful candidate will be responsible for developing and implementing innovative influencer marketing strategies for our clients. This includes defining campaign vetting criteria, curating lookbooks, and presenting foundational campaign ideas to clients.
Campaign Development & Execution
- Develop targeted channel recommendations tailored to each client's goals and audience.
- Conceptualize influencer-driven ideas grounded in insights, creative strategy, and data (audience demographics, cultural trends, etc.) to secure client buy-in.
- Proactively optimize ongoing campaigns and forecast potential issues, communicating any concerns to the manager for swift resolution.
Collaboration & Reporting
- Collaborate with internal stakeholders to define KPIs and build comprehensive reports, summarizing campaign performance and results.
- Develop and present campaign results with some oversight, highlighting key insights and recommendations for future campaigns.
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