Digital Marketing Specialist Lead

1 week ago


Johannesburg, Gauteng, South Africa Signa Opportunity Full time
About the Role

The primary objective of this position is to support the development and execution of digital marketing strategies across various channels, including website, social media, email, and paid advertising. This role focuses on implementing tactics to attract, engage, and convert target audiences, leveraging digital platforms to increase brand awareness, drive traffic, and achieve key performance indicators (KPIs) related to lead generation and revenue growth.

Key Responsibilities:
  • Implement digital marketing campaigns across multiple channels, including social media, email, SEO, and PPC advertising.
  • Create and optimize digital content, such as blog posts, social media posts, and email newsletters.
  • Monitor and analyze key performance metrics to assess the effectiveness of digital marketing efforts.
  • Collaborate with internal teams to ensure alignment of digital marketing initiatives with overall marketing strategies and business goals.
  • Stay updated with industry trends and best practices in digital marketing, technology, and consumer behavior.
  • Conduct market research to identify opportunities for digital marketing optimization and improvement.
  • Manage digital advertising budgets and allocate resources effectively to maximize ROI.
  • Develop and execute strategies to drive traffic, engagement, and conversions across digital platforms.
  • Coordinate with external partners, agencies, and vendors to support digital marketing initiatives as needed.
  • Provide regular reports and insights on digital marketing performance to stakeholders and management.


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