Energetic Digital Marketing Lead
1 day ago
We are seeking a highly motivated and results-driven Digital Marketing Lead to drive our digital marketing initiatives in a fast-paced, agile environment.
About the RoleIn this role, you will develop and execute high-impact digital campaigns, manage lead generation efforts, and oversee our brand presence across multiple digital platforms. This is an excellent opportunity to leverage your expertise in digital marketing to drive business growth in a dynamic industry.
Key Responsibilities- Lead Generation and Digital Campaign Management:
- Design and manage end-to-end multi-channel campaigns for health, pet, and motor warranty insurance products.
- Analyze campaign effectiveness and conversion rates using A/B testing.
- Monitor, analyze, and adjust campaigns for efficient, high-quality lead generation within budget.
- Collaborate on content strategy to engage target audiences at every stage of the customer lifecycle.
- Identify new market opportunities and tactics for sustained business growth.
- Manage and report monthly digital campaign spending, ensuring alignment with business objectives.
- Achieve a minimum 60% quality lead rate across platforms, tracking daily and monthly targets.
- Conduct regular analysis of landing pages and user journeys to improve UX and maximize conversions.
- Drive innovation in digital strategies, keeping up with emerging technologies and trends.
- Affiliate and Partnership Program Development:
- Create new lead channels and conduct proof of concept (POC) initiatives with affiliates to optimize lead flow.
- Set up and manage regular check-ins with affiliates, ensuring lead quality meets expectations.
- Lead weekly sessions with the sales team to review client feedback and refine the lead journey.
- Analysis & Reporting:
- Provide weekly and monthly reports on campaign performance, lead conversions, and budget alignment.
- Track, analyze, and report digital marketing metrics to identify improvement areas and adapt campaigns.
- Deliver actionable insights from above-the-line (ATL) campaigns to enhance overall strategy.
- Marketing and Brand Activities:
- Maintain brand integrity and consistency across all digital marketing materials and channels.
- Collaborate cross-functionally to support initiatives with marketing and design resources.
- Ensure accuracy of product and plan information post-updates.
- Manage internal communications calendars to streamline brand messaging and company-wide announcements.
- Team Leadership and Development:
- Provide vision and direction for team members, cultivating a collaborative and high-performance culture.
- Lead by example, motivating team members with the company's core values.
- Oversee the performance of direct reports, providing coaching and mentoring for professional growth.
- Encourage continuous learning, innovation, and skill development across the team.
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