Energetic Digital Marketing Lead

1 day ago


Johannesburg, Gauteng, South Africa Energy At Work Full time

We are seeking a highly motivated and results-driven Digital Marketing Lead to drive our digital marketing initiatives in a fast-paced, agile environment.

About the Role

In this role, you will develop and execute high-impact digital campaigns, manage lead generation efforts, and oversee our brand presence across multiple digital platforms. This is an excellent opportunity to leverage your expertise in digital marketing to drive business growth in a dynamic industry.

Key Responsibilities
  • Lead Generation and Digital Campaign Management:
    • Design and manage end-to-end multi-channel campaigns for health, pet, and motor warranty insurance products.
    • Analyze campaign effectiveness and conversion rates using A/B testing.
    • Monitor, analyze, and adjust campaigns for efficient, high-quality lead generation within budget.
    • Collaborate on content strategy to engage target audiences at every stage of the customer lifecycle.
    • Identify new market opportunities and tactics for sustained business growth.
    • Manage and report monthly digital campaign spending, ensuring alignment with business objectives.
    • Achieve a minimum 60% quality lead rate across platforms, tracking daily and monthly targets.
    • Conduct regular analysis of landing pages and user journeys to improve UX and maximize conversions.
    • Drive innovation in digital strategies, keeping up with emerging technologies and trends.
  • Affiliate and Partnership Program Development:
    • Create new lead channels and conduct proof of concept (POC) initiatives with affiliates to optimize lead flow.
    • Set up and manage regular check-ins with affiliates, ensuring lead quality meets expectations.
    • Lead weekly sessions with the sales team to review client feedback and refine the lead journey.
  • Analysis & Reporting:
    • Provide weekly and monthly reports on campaign performance, lead conversions, and budget alignment.
    • Track, analyze, and report digital marketing metrics to identify improvement areas and adapt campaigns.
    • Deliver actionable insights from above-the-line (ATL) campaigns to enhance overall strategy.
  • Marketing and Brand Activities:
    • Maintain brand integrity and consistency across all digital marketing materials and channels.
    • Collaborate cross-functionally to support initiatives with marketing and design resources.
    • Ensure accuracy of product and plan information post-updates.
    • Manage internal communications calendars to streamline brand messaging and company-wide announcements.
  • Team Leadership and Development:
    • Provide vision and direction for team members, cultivating a collaborative and high-performance culture.
    • Lead by example, motivating team members with the company's core values.
    • Oversee the performance of direct reports, providing coaching and mentoring for professional growth.
    • Encourage continuous learning, innovation, and skill development across the team.


  • Johannesburg, Gauteng, South Africa Empire Recruitment Full time

    Empire Recruitment is seeking a highly skilled Digital Marketing Lead for one of their subsidiaries. The salary for this position is estimated to be between $90,000 and $120,000 per year.About the JobA growing innovator in the digital space requires the expertise of a Digital Marketing Lead. The successful candidate will be responsible for implementing...


  • Johannesburg, Gauteng, South Africa Energy At Work Full time

    We are seeking an innovative and results-driven Digital Marketing Lead to lead our digital marketing initiatives in a decentralized, agile environment. At Energy At Work, we foster a customer-centric organization that values collaboration and innovation.About the RoleThis role is crucial in driving business growth in a fast-evolving industry. As part of our...


  • Johannesburg, Gauteng, South Africa African Ambition Full time

    African Ambition is seeking an experienced Digital Marketing Lead to oversee the development and implementation of our digital marketing strategy. The successful candidate will have a strong understanding of current digital trends and 3 years of experience in digital marketing.The salary for this position is approximately R600,000 per annum.Job...


  • Johannesburg, Gauteng, South Africa Empire Recruitment Full time

    Empire Recruitment is seeking a skilled Digital Marketing Lead to join one of its subsidiaries.Key Responsibilities:Develop and implement comprehensive marketing campaigns across various channels.Analyze market trends and consumer behavior to inform campaign strategies.Qualifications:Bachelor's degree or equivalent in Marketing3+ years relevant marketing...


  • Johannesburg, Gauteng, South Africa Signa Opportunity Full time

    About the RoleThe primary objective of this position is to support the development and execution of digital marketing strategies across various channels, including website, social media, email, and paid advertising. This role focuses on implementing tactics to attract, engage, and convert target audiences, leveraging digital platforms to increase brand...


  • Johannesburg, Gauteng, South Africa THE SKILLS MINE (PTY) LTD Full time

    Job Title:Head – Digital Performance MarketingAbout the Role:We are seeking a highly skilled and experienced Digital Performance Marketing Lead to join our team at THE SKILLS MINE (PTY) LTD. This is a fantastic opportunity for someone who has a proven track record in developing and executing digital performance marketing strategies that drive results.Key...


  • Johannesburg, Gauteng, South Africa Deka Minas (Pty) Ltd Full time

    Digital Marketing Lead B2B Job DescriptionWe are seeking a highly skilled and experienced Digital Marketing Lead to join our team at Deka Minas (Pty) Ltd. The ideal candidate will have a strong background in B2B digital marketing, e-commerce, and hands-on design and content creation experience.Key Responsibilities:Develop and implement comprehensive B2B...


  • Johannesburg, Gauteng, South Africa PlaceTalent Full time

    We are seeking a Marketing Strategy and Digital Campaigns Lead to join our team at PlaceTalent. This is an excellent opportunity for a marketing expert with a passion for driving impactful campaigns to make a real impact on our business.As a Marketing Strategy and Digital Campaigns Lead, you will report directly to the CEO and be responsible for developing...


  • Johannesburg, Gauteng, South Africa The Working Earth Full time

    About The Working EarthWe are a dynamic and innovative company looking for a skilled Digital Brand Marketing Lead to join our team. As a Digital Brand Marketing Lead, you will play a critical role in helping us achieve our marketing objectives and implement brand plans.Job DescriptionThe successful candidate will assist the Brand Manager in analyzing brand...


  • Johannesburg, Gauteng, South Africa Ad Talent Africa Full time

    Company Overview:We are a medium-sized business dedicated to providing strategic financial support to help businesses achieve their goals and navigate the complexities of financial management.About the Role:We are seeking a tech-savvy Marketing Specialist with a solid background in B2B marketing, strategy, and implementation. As our new Strategic Digital...


  • Johannesburg, Gauteng, South Africa THE SKILLS MINE (PTY) LTD Full time

    About the Role:The Head of Digital Performance Marketing will be responsible for developing and executing the company's digital performance strategy across the product portfolio.Key Responsibilities:Strategy Development: Build and develop customer acquisition and lead generation campaigns from planning to execution.Media Buying: Actively manage and track...


  • Johannesburg, Gauteng, South Africa PlaceTalent Full time

    We are seeking a talented Strategic Marketing Manager to join our PlaceTalent team.About the Job:$140,000 - $180,000 per annum salary, depending on experience.Key Responsibilities:To develop and execute comprehensive marketing strategies, driving business success.To lead cross-functional teams, collaborating with stakeholders to enhance brand presence.To...


  • Johannesburg, Gauteng, South Africa Energy At Work Full time

    We are seeking an experienced Digital Marketing Director to lead our digital marketing initiatives in the insurance sector. This role is essential to driving business growth and leading a team of talented professionals.Job DescriptionThe successful candidate will have a proven track record in digital campaign management, lead generation, and team leadership....


  • Johannesburg, Gauteng, South Africa Oneplan Underwriting Managers Ltd Full time

    Digital Campaign LeadWe are seeking a skilled Digital Marketing Strategist to join our team at Oneplan Underwriting Managers Ltd.As a Digital Marketing Strategist, you will be responsible for developing and executing multi-channel campaigns across digital platforms to drive lead generation and sales for health and pet insurance products.The ideal candidate...


  • Johannesburg, Gauteng, South Africa JeloCorp Full time

    Digital Marketing Director Job DescriptionJeloCorp seeks a highly skilled Digital Marketing Director to lead our digital marketing efforts and drive business growth.Job Overview:We are looking for an experienced professional with expertise in developing and implementing effective digital marketing strategies. The ideal candidate will have a proven track...


  • Johannesburg, Gauteng, South Africa Network Recruitment Full time

    We are seeking a highly skilled Digital Marketing Director to lead our team of marketers and drive the execution of marketing initiatives that align with our company objectives.About Network RecruitmentNetwork Recruitment is a leading recruitment agency that connects talented professionals with top companies. Our mission is to provide exceptional service and...


  • Johannesburg, Gauteng, South Africa PlaceTalent Full time

    Job Description:We are seeking a highly skilled Digital Marketing Leader to join our team at PlaceTalent. As a key member of our marketing department, you will be responsible for developing and executing 360° marketing strategies that drive business growth and improve brand equity.About the Role:Develop and execute comprehensive digital marketing plans that...


  • Johannesburg, Gauteng, South Africa Company People Motor Industry Recruitment Specialists Full time

    **Digital Marketing Strategist Wanted!**We are seeking an experienced Digital Marketing Strategist to join our team. The ideal candidate will have a strong background in digital marketing and at least 2 years of experience in a management role.The successful candidate will be responsible for developing and implementing a fully integrated digital marketing...


  • Johannesburg, Gauteng, South Africa Signa Opportunity Full time

    About the RoleThe primary objective of this Digital Marketing Specialist position is to contribute to the development and execution of comprehensive digital marketing strategies across various channels, including website, social media, email, and paid advertising. This role focuses on implementing tactics to attract, engage, and convert target audiences,...


  • Johannesburg, Gauteng, South Africa People Source Full time

    Digital Channels Manager - Financial Services. We are seeking a highly skilled Digital Channels Manager to lead our financial services team in Illovo. As a BCom Business or BSc Information systems graduate with 2 to 4 years of experience, you will be responsible for managing social media and website content management.Key Responsibilities:Establish and...