Digital Marketing Lead
3 days ago
We are seeking an innovative and results-driven Digital Marketing Lead to lead our digital marketing initiatives in a decentralized, agile environment. At Energy At Work, we foster a customer-centric organization that values collaboration and innovation.
About the RoleThis role is crucial in driving business growth in a fast-evolving industry. As part of our team, you will develop and execute high-impact digital campaigns, manage lead generation efforts, and oversee our brand presence across multiple digital platforms.
Key Responsibilities- Lead Generation and Digital Campaign Management:
- Develop and manage end-to-end multi-channel campaigns for health, pet, and motor warranty insurance products.
- Utilize A/B testing to optimize campaign effectiveness and conversion rates.
- Continuously monitor, analyze, and adjust campaigns for efficient, high-quality lead generation within budget.
- Collaborate on content strategy to engage target audiences at every stage of the customer lifecycle.
- Identify new market opportunities and tactics for sustained business growth.
- Manage and report monthly digital campaign spending, ensuring alignment with business objectives.
- Achieve a minimum 60% quality lead rate across platforms, tracking daily and monthly targets.
- Conduct regular analysis of landing pages and user journeys to improve UX and maximize conversions.
- Drive innovation in digital strategies, keeping up with emerging technologies and trends.
- Affiliate and Partnership Program Development:
- Create new lead channels and conduct proof-of-concept (POC) initiatives with affiliates to optimize lead flow.
- Set up and manage regular check-ins with affiliates, ensuring lead quality meets expectations.
- Lead weekly sessions with the sales team to review client feedback and refine the lead journey.
- Analysis & Reporting:
- Provide weekly and monthly reports on campaign performance, lead conversions, and budget alignment.
- Track, analyze, and report digital marketing metrics to identify improvement areas and adapt campaigns.
- Deliver actionable insights from above-the-line (ATL) campaigns to enhance overall strategy.
- Marketing and Brand Activities:
- Maintain brand integrity and consistency across all digital marketing materials and channels.
- Collaborate cross-functionally to support initiatives with marketing and design resources.
- Ensure accuracy of product and plan information post-updates.
- Manage internal communications calendars to streamline brand messaging and company-wide announcements.
- Team Leadership and Development:
- Provide vision and direction for team members, cultivating a collaborative and high-performance culture.
- Lead by example, motivating team members with our core values.
- Oversee the performance of direct reports, providing coaching and mentoring for professional growth.
- Encourage continuous learning, innovation, and skill development across the team.
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