Digital Performance Marketing Lead

1 month ago


Johannesburg, Gauteng, South Africa THE SKILLS MINE (PTY) LTD Full time

About the Role:

The Head of Digital Performance Marketing will be responsible for developing and executing the company's digital performance strategy across the product portfolio.

Key Responsibilities:

  • Strategy Development: Build and develop customer acquisition and lead generation campaigns from planning to execution.
  • Media Buying: Actively manage and track all key KPIs and engage in daily analysis and optimization to drive maximum ROI.
  • Agency Management: Lead the digital media agency in ensuring the timely execution of all campaigns as well as the implementation of informed media buys.
  • Reporting: Determine and develop reporting frameworks, producing reporting that is in keeping with the rhythms and needs of the various business units.
  • Analytics: Ensure a robust analytics setup that is geared for accurate and timeous campaign tracking and tagging, enabling meaningful insights and recommendations for optimization.

Requirements:

  • A degree is required.
  • Any additional Digital Certifications such as Google Analytics 4 (GA4) or Adobe Analytics would be advantageous.
  • Specialist certifications in the analytics of various digital platforms would be advantageous.
  • A minimum of seven years working with Paid Search, Programmatic Media, and Ad Campaign Platforms.
  • Experience collaborating with and managing external advertising agencies.


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