Digital Marketing Specialist-Midrand
1 month ago
Job Title: Digital Marketing Specialist-Midrand
Job Summary: We are seeking a skilled Digital Marketing Specialist to join our team at Oxyon Human Capital Solutions. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies to enhance our brand presence and drive business growth in the Southern African market.
Main Responsibilities:
- Develop comprehensive digital marketing plans in alignment with business objectives and brand strategy.
- Manage and optimize our website and social media profiles for the South African market.
- Create engaging content for various digital platforms to attract and retain customers.
- Analyse market trends and customer insights to identify opportunities for growth.
- Collaborate with cross-functional teams to ensure consistent brand messaging.
- Monitor and report on the performance of digital marketing campaigns, utilizing analytics to inform future strategies.
- Stay up to date with the latest digital marketing tools and trends to keep the company at the forefront of digital marketing in the geospatial industry.
- Conduct market research, understand the campaign target audience, and identify marketing and growth opportunities.
- Measure and analyze campaigns' success using data and analytics tools.
- Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
- Track and analyze primary metrics, revenue and paid ad initiatives weekly and monthly.
Requirements:
- Bachelor's degree in marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably in the technology or geospatial sectors.
- Strong understanding of digital marketing channels and tools.
- Excellent communication and writing skills.
- Analytical mindset with experience in using data to drive marketing decisions.
- Creative thinker with a customer-focused approach to marketing.
- Quick thinking, innovative, and a self-starter attitude.
- Knowledge of content management tools like Sales Force, Eloqua, Mail Chimp, Meta for Business, LinkedIn Business Manager, etc.
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