Paid Advertising Specialist

3 days ago


Cape Town, Western Cape, South Africa Frogg Recruitment SA Full time

About the Role

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Our client in Century City Cape Town is looking for a Paid Digital Media Specialist with 3-4 years' experience. The ideal candidate will be responsible for developing, implementing, and managing paid advertising campaigns across various channels.

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About You

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  • You must have 3-4 years' experience in paid digital media and hold a Bachelor's degree in marketing or equivalent.
  • You should have proven experience in digital media with a strong emphasis on paid media campaign management and possess in-depth knowledge of Google Ads and Facebook Campaign Manager.
  • You are data-driven and passionate about staying abreast of digital marketing trends, particularly in paid media.
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Salary and Benefits

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The successful candidate can expect a salary of R600,000 - R800,000 per annum, negotiable based on experience. Our company offers a dynamic work environment and opportunities for professional growth and development.

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Responsibilities

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  1. Develop and execute comprehensive paid media strategies across platforms like Google, Meta, LinkedIn, and other relevant channels.
  2. Conduct thorough keyword research, audience targeting, and ad placement to maximise ROI.
  3. Monitor, analyse, and optimise paid media campaigns to meet key performance indicators (KPIs) and business objectives.
  4. Manage and allocate budgets effectively across various paid media channels, ensuring optimal performance and efficient use of resources.
  5. Provide regular budget and performance reports to stakeholders.
  6. Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives.
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Contact Information

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Frogg Recruitment SA is an equal opportunities employer and welcomes applications from qualified candidates. Please apply online to join our dynamic team.



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