Sports Betting CRM Strategist

2 months ago


Johannesburg, Gauteng, South Africa Initiate International Full time
Job Description

We are seeking a dynamic CRM Manager to drive our customer engagement strategies and ensure players stay engaged, satisfied, and always coming back for more at Initiate International.

Role Overview:

As our CRM Manager, you will be responsible for designing and executing multi-channel campaigns that inspire loyalty and excitement. You will leverage your deep understanding of data and personalization to craft journeys that bring our players back again and again.

Key Responsibilities:

  • Develop and implement innovative CRM strategies to enhance player retention, engagement, and reactivation across various channels.
  • Own the entire campaign lifecycle, from segmentation and messaging to performance tracking and optimization.
  • Craft personalized customer journeys using behavioral data and insights to create tailored experiences.
  • Collaborate with cross-functional teams in marketing, product, and data to align CRM efforts with business objectives.
  • Monitor and optimize key metrics like player lifetime value (LTV), churn, and reactivation rates.
  • Manage loyalty programs, VIP initiatives, and promotional campaigns to elevate customer satisfaction.
  • Ensure compliance with industry regulations, including responsible gaming protocols.
  • Utilize CRM platforms like Salesforce, Optimove, or similar tools to streamline processes and enhance campaign effectiveness.
  • Stay on top of industry trends, CRM technologies, and best practices in player engagement.
Requirements

Qualifications and Experience:

  • 3-5 years of CRM experience in sports betting or online gaming.
  • Expertise in CRM tools, customer segmentation, and multi-channel campaign management.
  • Proficiency with email marketing platforms and campaign automation tools.
  • Proven success in boosting customer engagement and retention metrics.
  • Strong analytical skills with the ability to translate data into actionable strategies.
  • Knowledge of responsible gaming practices and industry regulations.
  • Excellent collaboration and communication skills.
  • Ability to excel in a fast-paced, evolving environment.


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