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Digital Advertising Strategist

2 months ago

Johannesburg, Gauteng, South Africa Empire Recruitment Full time
Empire Recruitment

We are seeking a highly skilled Ad Tech Expert to drive the success of our digital advertising campaigns. As a key member of our team, you will be responsible for managing and optimizing our ad technology infrastructure, ensuring seamless delivery of digital advertising campaigns, and driving revenue growth through innovative ad tech solutions.

Key Responsibilities:

  • Ad Server Management: Oversee the effective management and optimization of ad servers to ensure efficient ad delivery.
  • Programmatic Advertising: Develop and implement programmatic advertising strategies and real-time bidding (RTB) systems to maximize revenue.
  • Media Buying and Inventory Management: Utilize Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) for efficient media buying and inventory management.
  • Performance Analysis: Analyze performance data to optimize ad campaigns and improve ROI.
  • Data Management: Implement and maintain Data Management Platforms (DMPs) for audience segmentation and targeting.
  • Ad Fraud Prevention: Detect and prevent ad fraud while ensuring high standards of view-ability.
  • Collaboration: Collaborate with creative and media buying teams to ensure impactful ad placements.
  • Compliance: Ensure compliance with privacy laws and manage user consent and data privacy issues.
  • Industry Trends: Stay updated on emerging ad tech trends and integrate new technologies as needed.

Qualifications:

  • Education: Bachelor's degree in Marketing, Computer Science, or a related field.
  • Experience: Proven experience in ad technology, digital advertising, or a similar role.
  • Skills: Strong knowledge of ad servers, programmatic advertising, DSPs, SSPs, and DMPs.
  • Proficiency: Proficiency in data analysis and campaign optimization.