Digital Media Marketing Specialist

24 hours ago


Cape Town, Western Cape, South Africa Collab Advertising Full time

At Collab Advertising, we are seeking a talented Paid Digital Media Specialist to join our team.

Job Description:

We are looking for a data-driven and passionate individual who will develop, implement, and manage our paid advertising campaigns across various channels.

  • Develop comprehensive paid media strategies across platforms like Google, Meta, LinkedIn, and other relevant channels.
  • Implement accurate tagging and tracking on websites, CRM, and relevant platforms.
  • Conduct thorough keyword research, audience targeting, and ad placement to maximise ROI.

Budget Management:

  • Effectively allocate budgets across various paid media channels, ensuring optimal performance and efficient resource use.
  • Provide regular budget and performance reports to stakeholders.
  • Offer actionable insights and recommendations for continuous improvement.

Creative Collaboration:

  • Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives.

Qualifications:

  • Bachelor's degree in marketing or equivalent.
  • Minimum of 1 year experience in Paid Digital Media.
  • Matric Mathematics an advantage.
  • Advertising or Media Agency experience an advantage.
  • Proven experience in digital media with a strong emphasis on Paid Media campaign management.
  • In-depth current knowledge of Google Ads and Facebook Campaign Manager.
  • Media buying experience with other Social Media platforms, like TikTok, Microsoft Ads, Twitter, and LinkedIn.
  • Familiarity with SEO best practices and their integration with paid media strategies.
  • Good knowledge of CRM systems.
  • Excellent written and verbal communication skills.


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