Digital Media Marketing Specialist
24 hours ago
At Collab Advertising, we are seeking a talented Paid Digital Media Specialist to join our team.
Job Description:We are looking for a data-driven and passionate individual who will develop, implement, and manage our paid advertising campaigns across various channels.
- Develop comprehensive paid media strategies across platforms like Google, Meta, LinkedIn, and other relevant channels.
- Implement accurate tagging and tracking on websites, CRM, and relevant platforms.
- Conduct thorough keyword research, audience targeting, and ad placement to maximise ROI.
Budget Management:
- Effectively allocate budgets across various paid media channels, ensuring optimal performance and efficient resource use.
- Provide regular budget and performance reports to stakeholders.
- Offer actionable insights and recommendations for continuous improvement.
Creative Collaboration:
- Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives.
Qualifications:
- Bachelor's degree in marketing or equivalent.
- Minimum of 1 year experience in Paid Digital Media.
- Matric Mathematics an advantage.
- Advertising or Media Agency experience an advantage.
- Proven experience in digital media with a strong emphasis on Paid Media campaign management.
- In-depth current knowledge of Google Ads and Facebook Campaign Manager.
- Media buying experience with other Social Media platforms, like TikTok, Microsoft Ads, Twitter, and LinkedIn.
- Familiarity with SEO best practices and their integration with paid media strategies.
- Good knowledge of CRM systems.
- Excellent written and verbal communication skills.
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