Digital Marketing and Social Media Expert

6 days ago

Cape Town, Western Cape, South Africa Merand Corbett & Associates Full time

Job Description:

The Digital Marketing and Social Media Expert will be responsible for developing and implementing comprehensive digital marketing strategies to align with the company's brand objectives.

Duties and Responsibilities:

  • Creative Content Strategy: Initiate and execute creative content strategies that align with the company's brand, leveraging social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and TikTok.
  • Copywriting: Develop engaging copywriting for all social media posts according to the brand guidelines, ensuring consistency across all platforms.
  • Market Research Analysis: Conduct market research analysis to identify trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Social Media Transaction Policies: Assist in the development of social media transaction or security policies, ensuring compliance with government regulations.
  • Regulatory Compliance: Stay up-to-date with emerging web technology and government regulations to ensure regulatory compliance by reviewing current policies and SOPs, engaging with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations and conferences.
  • Digital Marketing Function Development: Contribute to improving and developing the digital marketing function through social platforms, integrating and complementing marketing strategies across multiple social media platforms.
  • Online Marketing Strategy: Participate in the development and implementation of online marketing strategy with overall responsibility for social media implementation.
  • Social Media Optimization: Improve social media platforms activities through ongoing analysis, experimentation, or optimization tests, using different approved methods.
  • Paid Advertising and Affiliate Programs: Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media.
  • KPIs and Reporting: Identify appropriate Key Performance Indicators (KPIs) and report key metrics from social media platform activities or initiatives, ensuring positive social media sentiment and providing recommendations to improve/tweak when necessary.
  • Analytics Tools Setup: Set up or optimize analytics tools for tracking visitors' behaviors, collecting and analyzing web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Social Media Activity Tracking: Manage tracking and reporting of social media activities on all platforms to provide analyses and insights to key stakeholders.
  • Fintech and Financial Services Experience:
  • Financial Modelling and Reporting: Conduct financial modelling, tracking and reporting for online marketing programs or website revenue forecasting.
  • Digital Competitions: Execute digital competitions (planning, design, sign off and execution), evaluating new emerging media or technologies and making recommendations for their application within Internet marketing and social media marketing campaigns.
  • Hardware and Software Procurement: Identify, evaluate, and propose procurement of hardware or software for implementing social media marketing initiatives and campaigns.
  • Campaign Proposals: Propose online or social media channel campaigns to marketing leaders, collaborating with web, IT, service providers, and graphic design staff to create multimedia social media content that conforms to brand and company visual format.
  • Commercial and Technical Specifications: Contribute to the identification and development of commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled functionality and inform social media marketing tactics.
  • Social Media Campaign Management: Execute and manage social media campaigns or promotional strategies with sales, operations, and other key stakeholders.
  • Vendor Evaluation and Negotiation: Assist in the evaluation and negotiation of contracts with vendors or online partners.
  • KPI Discussion: Attend monthly KPI discussion with Digital Marketing Manager.
  • Performance Meeting: Attend bi-annual monthly performance meeting with Digital Marketing Manager.
  • Digital Marketing Methodology: Maintain knowledge of current digital marketing methodology and practices.
  • Remittance Developments: Keep abreast of remittance developments within the money transfer service industry.
  • New Product/Partner Launches: Keep abreast of new product/partner launches.

Requirements:

  • Education: Grade 12 or Equivalent
  • Degree: Bachelors degree or Advanced Diploma
  • Courses: Social media and Digital Marketing courses
  • Experience: Minimum 5 years Digital Marketing Experience
  • Social Media Platforms: Minimum 5 years Social Media Platforms (Facebook, Twitter, LinkedIn, Instagram, and TikTok)
  • Fintech and Financial Services: Minimum 3 years (advantageous not necessity) Fintech and/or Financial Services experience
  • Skills: Knowledge of Social Media Platforms (Facebook, Twitter, LinkedIn, Instagram, and TikTok), knowledge of marketing & communication processes, knowledge of content creation (video and static), knowledge of websites

Additional Skills:

  • Presentation Skills:
  • Verbal and Written Communications Skills:
  • Organisational and Administrative Skills:
  • Interpersonal Skills:
  • Detail-Oriented:
  • Analytical Skills:
  • Computer Skills:

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