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Digital Marketing Specialist

1 week ago

Cape Town, Western Cape, South Africa Silvertreebrands Full time
About Us

Silvertreebrands is a dynamic and growing company in the pet industry, dedicated to making pet parenting easier for thousands of pet parents across South Africa.

Job Description

We are seeking a creative and passionate Digital Marketing Specialist to join our marketing team. As a key member of our team, you will be responsible for developing and implementing a social media content calendar aligned with marketing campaigns, promotions, and brand initiatives.

Responsibilities:
  • Develop and implement a social media content calendar that drives engagement and growth across various social media channels.
  • Create and schedule high-quality content that aligns with Silvertreebrands' brand voice and CI.
  • Foster relationships with influencers and content creators to amplify brand awareness.
  • Monitor and moderate brand reputation across social platforms, addressing customer concerns professionally.
Key Performance Indicators (KPIs):
  • Engagement Rate – Growth in likes, comments, shares, saves, and interactions on posts.
  • Follower Growth – Increase in organic social followers across platforms.
  • UGC & Community Participation – Growth in user-generated content submissions, reviews, and testimonials.
  • Website Traffic from Social – Increase in referrals from social media to the Silvertreebrands website.