Paid Media Advertising Specialist
5 days ago
Overview: We are an integral part of a team that re-shapes the online video market in South Africa. Our team is responsible for managing paid advertising campaigns, including strategy, creation, implementation, and analysis of ad performance across primary platforms.
Responsibilities:
- Designing, executing, and optimizing cutting-edge digital paid campaigns from conception to launch and reporting.
- Working cross-departmentally to align campaign strategies and goals.
- Providing ongoing actionable insights into campaign performance to relevant stakeholders.
- Defining, measuring, and evaluating relevant paid media KPIs for improvements.
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media.
Requirements:
- Completed Matric.
- Social Media Marketing Certification – advantageous.
- 2+ years experience of hands-on digital marketing in paid media - agency experience preferential.
- Strong understanding of YouTube as a brand building platform and its functionalities, as well as best practice for running paid ads on the platform.
- Experience working on Google Ads specifically search and video.
- Experience in managing paid digital accounts.
- Experience in managing paid digital campaigns with performance-driven goals (Facebook, Instagram, Twitter, and LinkedIn).
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