Paid Media Advertising Specialist

5 days ago


Cape Town, Western Cape, South Africa Placement Specialist Pty Ltd Full time

Overview: We are an integral part of a team that re-shapes the online video market in South Africa. Our team is responsible for managing paid advertising campaigns, including strategy, creation, implementation, and analysis of ad performance across primary platforms.

Responsibilities:

  • Designing, executing, and optimizing cutting-edge digital paid campaigns from conception to launch and reporting.
  • Working cross-departmentally to align campaign strategies and goals.
  • Providing ongoing actionable insights into campaign performance to relevant stakeholders.
  • Defining, measuring, and evaluating relevant paid media KPIs for improvements.
  • Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media.

Requirements:

  • Completed Matric.
  • Social Media Marketing Certification – advantageous.
  • 2+ years experience of hands-on digital marketing in paid media - agency experience preferential.
  • Strong understanding of YouTube as a brand building platform and its functionalities, as well as best practice for running paid ads on the platform.
  • Experience working on Google Ads specifically search and video.
  • Experience in managing paid digital accounts.
  • Experience in managing paid digital campaigns with performance-driven goals (Facebook, Instagram, Twitter, and LinkedIn).


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