Senior Acquisition Manager

1 day ago


Cape Town, Western Cape, South Africa Ad Talent Full time

About Ad Talent

We're a fast-paced, rapidly growing fintech business that's revolutionizing the financial industry.

We're seeking an experienced Senior Acquisition Manager to join our team and drive digital growth strategies for our clients.

The successful candidate will have a proven track record in digital marketing, particularly in the Fintech, Banking, ecommerce sector, and have experience working with digital agencies.

Key Responsibilities:

  • Acquisition Campaigns: Develop and execute digital acquisition campaigns across mobile app and website using platforms like SEM, social media, and display advertising.
  • Campaign Performance: Measure and report campaign performance against KPIs and ROI targets.
  • Collaboration: Work closely with media agencies and specialist teams to optimize campaigns and control costs.
  • Team Management: Manage relationships with vendors, media agencies, and internal teams to meet acquisition goals.
  • Trend Analysis: Analyze trends to optimize spend and performance based on data insights.
  • Fraud Prevention: Identify and mitigate potential fraud risks in acquisition campaigns.
  • Creative Enhancement: Collaborate with creative teams to enhance campaign and creative performance through A/B testing.
  • Channel Development: Identify and recommend new digital channels for efficient user acquisition.
  • Social Media Leadership: Develop and execute social media strategy and performance marketing initiatives.
  • Technical Oversight: Oversee technical back-end processes for campaign implementation and tracking.

Salary Range: $110,000 - $140,000 per year



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