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Digital Marketing Strategist

4 weeks ago

Johannesburg, Gauteng, South Africa Oneplan Underwriting Managers Ltd Full time
Digital Campaign Lead

We are seeking a skilled Digital Marketing Strategist to join our team at Oneplan Underwriting Managers Ltd.

As a Digital Marketing Strategist, you will be responsible for developing and executing multi-channel campaigns across digital platforms to drive lead generation and sales for health and pet insurance products.

The ideal candidate will have a minimum of 5 years' experience in digital campaign management and lead generation, ideally within insurance or a related field.

Key Responsibilities:

  • Develop and execute multi-channel campaigns across digital platforms to drive lead generation and sales for health and pet insurance products.
  • Implement A/B testing strategies to enhance campaign performance and conversion rates.
  • Monitor and optimize campaigns and programs to ensure cost-effective lead generation.
  • Stay informed about the company's products, services, and brand to ensure accurate representation across marketing channels.

Requirements:

  • Bachelor's degree in marketing, Digital Marketing, or a related field; postgraduate qualifications are preferred.
  • Certifications in design and digital marketing are advantageous.
  • Healthcare management or insurance-related certifications are a plus.

Estimated Salary: R750,000 - R1,200,000 per annum.