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Marketing CRM Specialist

2 weeks ago

Johannesburg, Gauteng, South Africa The Global Talent Co. Full time

The Global Talent Co. is a tech-driven company that leverages data and cutting-edge technology to deliver high-quality solutions.

We are looking for a Marketing CRM Specialist to play a key role in driving customer engagement and retention by managing email campaigns and CRM activities.

  • Campaign Management: Execute day-to-day email campaigns in Salesforce Marketing Cloud, targeting diverse customer audiences.
  • Planning & Organization: Maintain a campaign calendar and testing roadmap to ensure smooth execution of marketing activities.
  • Creative Collaboration: Work with brand and creative teams to plan and refine email content, using your design skills to enhance visuals when needed.
  • Testing & Optimization: Conduct A/B tests (content, segmentation, offers, copy) and analyze results to improve campaign effectiveness and customer profitability.
  • Performance Reporting: Present key performance metrics and actionable insights to drive continuous improvement.
  • Cross-Functional Collaboration: Partner with Growth and Product teams to implement innovative experiments and enhance CRM strategies.