CRM (Customer Relationship Management) Specialist (Hospitality / Travel / Tourism - Loyalty programmes)

2 weeks ago


Johannesburg, Gauteng, South Africa Isilumko Staffing (JHB) Full time

A Global travel / tourism / hospitality client is seeking an experienced CRM Specialist for their Marketing department in Johannesburg. 

Qualifications and experience:

  • Marketing diploma / Bachelors' degree
  • No less than 6 years' marketing experience - CRM as a specialisation 
  • Fluent in English
  • Sound knowledge of loyalty programmes 
  • System proficiency: SAS or any CRM campaign dissemination tool, Contact Lab, Touchbase Pro, Advanced Excel (Data mining and analysis), Marketo 

Key skills:

  • Interpersonal 
  • Stakeholder management 
  • Writing
  • Data mining
  • Analytical
  • Database management 
  • Time management 
  • Attention to detail 
  • Deadline driven / results driven 
  • Able to work under pressure 
  • Strategic 
  • Resilient
  • Adaptable 
  • Organised
  • Team player 

Key performance areas: 

  • Grow the loyalty base: Develop and implement communications strategy for CRM 
  • Responsible for the customer life-cycle: Attending to all client queries 
  • Support the Marketing Manager with ad-hoc projects 
  • Monitor data quality, marketing activities, segmenting
  • Draft, execute and monitor direct marketing campaigns, promotions and interventions
  • Draft and implement acquisitions, remarketing and maintenance strategy 
  • Draft performance reports 

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