Digital Marketing Specialist

3 days ago


Johannesburg, Gauteng, South Africa MH-Solutions Full time
Job Description

We are seeking a highly skilled and results-driven Digital Marketer to join our team at MH-Solutions. The ideal candidate will have experience in managing digital marketing campaigns, optimizing websites, and working with CRM tools such as Pipedrive and CMS platforms like WordPress.

This role requires a blend of creativity, analytical thinking, and technical expertise to drive brand awareness, generate leads, and improve customer engagement.

  • Key Responsibilities:
  • Develop and implement digital marketing strategies to increase online visibility and lead generation.
  • Oversee and update the company website using WordPress, ensuring SEO best practices.
  • Plan and execute email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
  • Create and schedule engaging content across social media platforms.
  • Conduct keyword research and implement on-page and off-page SEO strategies to improve search rankings.
  • Utilize PPC advertising, including Google Ads and social media ads, to maximize ROI.
  • Analyze marketing metrics and generate reports to assess campaign performance.
  • Recommend improvements based on data-driven insights.
  • Develop compelling marketing materials, including storyboards, website content, and promotional copy.
  • Maintain brand consistency across all digital channels.
  • Collaborate with design and content teams to ensure high-quality output.
  • Manage and optimize Pipedrive CRM for effective lead nurturing and conversion tracking.


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