Director of Sustainable Destination Marketing

2 days ago


Cape Town CBD, South Africa Ayanda Mbanga Communications Full time

Company Overview

Cape Town Tourism, a pioneering organization in the tourism industry, is seeking a visionary Chief Marketing Officer to lead its marketing transformation. As a globally recognized destination management organization, we are committed to making Cape Town the most beloved, inclusive, and sustainable destination in the world.

Salary

The successful candidate will enjoy a competitive salary package, commensurate with their experience and qualifications, estimated to be around $120,000 per annum, plus benefits.

Job Description

As the Chief Marketing Officer, you will be responsible for developing and executing innovative marketing strategies to position Cape Town as a premier sustainable destination. This includes shaping the vision, building iconic brands, embracing technology, driving visitor growth, championing inclusivity, collaborating widely, and delivering results.

Required Skills and Qualifications

To succeed in this role, you will need:

  • Leadership excellence: A proven ability to inspire high-performing teams and shape iconic brands.
  • Digital innovation: Experience in AI-driven campaigns, data analytics, and emerging technologies.
  • Global perspective: Experience marketing to diverse international audiences.
  • Sustainability commitment: Passion for balancing profit with purpose.
  • Inclusivity: An understanding of accessible tourism and strategies that embrace diversity.
  • Creativity with impact: The ability to turn data-driven insights into campaigns that deliver measurable results.

Benefits

We offer a range of benefits, including a competitive salary, performance-based incentives, opportunities for global networking and professional development, and a meaningful legacy.

Others

This is an exciting opportunity to transform Cape Town into the world's most celebrated destination. If you are a creative strategist, a digital innovator, and a results-driven leader, we encourage you to apply.



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