Chief Marketing Officer
3 days ago
**Ready to Lead Cape Town’s Marketing Transformation?**
Cape Town Tourism (CTT), a globally recognised DXO, is on a mission to make Cape Town the most beloved, inclusive, and sustainable destination in the world. With a legacy of innovation and impact, we are redefining tourism by harmonising **People, Planet, Profit, and Partnerships**. Now, we need a visionary leader to craft a future-forward marketing strategy that inspires the world to explore Cape Town.
Are you ready to:
- Craft transformative campaigns that connect with millions of travellers?
- Leverage the latest digital platforms to build a future-fit destination brand?
- Inspire communities, preserve natural beauty, and drive sustainable growth?
**If you are a creative strategist, a digital innovator, and a results-driven leader, this is your moment to shine.**
**What We Offer**:
- ** Global Impact**: Shape Cape Town’s global reputation and set new standards in responsible tourism.
- ** Innovation Hub**: Integrate AI, data insights, and immersive experiences (AR/VR) into world-class marketing strategies.
- ** Meaningful Legacy**: Build a tourism brand that uplifts communities, protects Cape Town’s heritage, and inspires the world.
- ** Inspiring Culture**: Lead a team of dreamers and doers committed to creativity, collaboration, and innovation.
- ** Competitive Rewards**: Enjoy a market-competitive salary, performance-based incentives, and opportunities for global networking and professional development.
***What You’ll Do**:
As the Chief Marketing Officer of Cape Town Tourism, you will:
- ** Shape the Vision** - Lead the development and execution of innovative marketing strategies to position Cape Town as a premier sustainable destination.
- ** Build the Brand** - Enhance and oversee iconic brands like LoveCapeTown, TravelWise, and Limitless Cape Town to inspire local and global audiences.
- ** Embrace Technology** - Pioneer digital transformation using AI, VR/AR, and data analytics to revolutionise destination marketing.
- ** Drive Visitor Growth** - Expand Cape Town’s reach through targeted campaigns, fostering loyalty and unforgettable travel experiences.
- ** Champion Inclusivity** - Ensure marketing strategies embrace diversity and universal access, making Cape Town welcoming for all travellers, including persons with disabilities.
- ** Collaborate Widely** - Partner with communities, businesses, and global organisations to create campaigns that reflect Cape Town’s rich heritage and future aspirations.
- ** Deliver Results** - Unlock creative revenue streams, enhance market share, and achieve measurable growth in visitor numbers and engagement.
**What We’re Looking For**:
We’re seeking a game-changer with:
- ** Leadership Excellence** - A proven ability to inspire high-performing teams and shape iconic brands.
- ** Digital Innovation** - Experience in AI-driven campaigns, data analytics, and emerging technologies.
- ** Global Perspective** - Experience marketing to diverse international audiences.
- ** Sustainability Commitment** - Passion for balancing profit with purpose.
- ** Inclusivity** - An understanding of accessible tourism and strategies that embrace diversity.
- ** Creativity with Impact** - The ability to turn data-driven insights into campaigns that deliver measurable results.
**Minimum Requirements**:
- 10 years of progressive marketing experience, including 5+ years in senior leadership.
- A background in tourism, destination marketing, or hospitality is highly desirable.
- Expertise in building and monetising marketing strategies through partnerships and sponsorships.
- Strong storytelling and communication abilities.
- Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.
**Don’t just take a seat at the table.**
**Lead the charge. Inspire the world. Love Cape Town.
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