Digital Marketing Specialist

1 month ago


Johannesburg, Gauteng, South Africa Phoenix Support Services Full time
Job Title: Paid Ads Specialist

This is a remote position that offers an excellent opportunity to take your PPC Marketing career to the next level.

We are looking for a self-starter who thrives in fast-paced environments, thinks outside the box, is a problem solver, and is looking for ownership over evolving and meaningful projects within a cutting-edge digital marketing agency.

Responsibilities and Duties:
  • Plan and implement effective paid search strategies to drive business growth.
  • Manage ad accounts on multiple platforms, including Google Ads, Bing, and social media platforms.
  • Create and manage Google LSAs to maximize ROI.
  • Contribute to keyword research and audience targeting to ensure campaign success.
  • Monitor the performance of paid social media ads and adjust bids to gain better ROI.
  • Collaborate with web designers to create and update landing page design.
  • Monitor budget and adjust bids to ensure optimal ROI.
  • Sustain partnerships with PPC vendors and ad platforms.
  • Formulate and track KPIs to evaluate performance and pinpoint issues.
  • Deliver reports for stakeholders.
  • Stay up to date with PPC advertising and SEM trends.
Requirements:
  • Minimum of three (3) years of solid PPC management experience.
  • Google Ads certification.
  • Knowledge in Google LSAs setup and management.
  • Knowledgeable on SEO and other digital marketing concepts.
  • Familiarity with multiple platforms, including AdWords, Facebook, and Yahoo.
  • Working knowledge of analytics tools, including Google Analytics, Tableau, and WebTrends.
  • Outstanding English verbal and written communication skills.
Benefits:

We offer a remote work setup with flexible working hours, annual performance appraisals, birthday cakes, anniversary bonuses, and many others.

We believe in giving back to the community and support the Sisters of Mary School, which provides educational programs for disadvantaged children.



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