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Senior Digital Marketing Specialist

2 months ago

Johannesburg, Gauteng, South Africa Ad Talent Africa Full time

Job Title: Senior Digital Marketing Specialist

About Us: Ad Talent Africa is a leading creative agency based in the East of Johannesburg, seeking a highly skilled Senior Digital Marketing Specialist to join our team.

Job Summary: We are looking for a seasoned digital marketing professional to lead our digital strategy and implementation for on-boarded brands. As a Senior Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns that drive business results.

Key Responsibilities:

  • Develop and implement digital marketing strategies that align with business objectives
  • Conduct keyword research and monitor campaigns to ensure optimal performance
  • Use data analysis to develop clear and consistent search strategies
  • Identify opportunities to up-sell and cross-sell
  • Seek out proactive opportunities to increase client satisfaction and loyalty
  • Monitor and maintain high levels of client service
  • Collaborate with cross-functional teams to deliver strategic and client service excellence

Requirements:

  • 3-5 years of experience in a marketing function, preferably in an agency setting
  • Qualification in Marketing or certification in Digital Marketing (Google Search, etc.)
  • Excellent customer service and relationship-building skills
  • Good understanding of search and digital marketing
  • Analytics experience is vital (Google Analytics, Google Search Console, etc.)

Competencies:

  • Digital (Search) Native – focused on customer centricity
  • Excellent written, verbal, and presentation skills
  • Understanding of SEO and how it fits into the overall marketing mix
  • Strategically-driven and analytical in approach
  • Able to extrapolate insights through data analysis