Senior Digital Marketing Specialist
2 months ago
Job Title: Senior Digital Marketing Specialist
About Us: Ad Talent Africa is a leading creative agency based in the East of Johannesburg, seeking a highly skilled Senior Digital Marketing Specialist to join our team.
Job Summary: We are looking for a seasoned digital marketing professional to lead our digital strategy and implementation for on-boarded brands. As a Senior Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns that drive business results.
Key Responsibilities:
- Develop and implement digital marketing strategies that align with business objectives
- Conduct keyword research and monitor campaigns to ensure optimal performance
- Use data analysis to develop clear and consistent search strategies
- Identify opportunities to up-sell and cross-sell
- Seek out proactive opportunities to increase client satisfaction and loyalty
- Monitor and maintain high levels of client service
- Collaborate with cross-functional teams to deliver strategic and client service excellence
Requirements:
- 3-5 years of experience in a marketing function, preferably in an agency setting
- Qualification in Marketing or certification in Digital Marketing (Google Search, etc.)
- Excellent customer service and relationship-building skills
- Good understanding of search and digital marketing
- Analytics experience is vital (Google Analytics, Google Search Console, etc.)
Competencies:
- Digital (Search) Native – focused on customer centricity
- Excellent written, verbal, and presentation skills
- Understanding of SEO and how it fits into the overall marketing mix
- Strategically-driven and analytical in approach
- Able to extrapolate insights through data analysis
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