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Digital Marketing Strategist

2 months ago

Johannesburg, Gauteng, South Africa Oxyon Human Capital Solutions Full time
Job Title: Digital Marketing Specialist

Oxyon Human Capital Solutions is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies to enhance our brand presence and drive business growth in the Southern African market.

Key Responsibilities:
  • Develop and Implement Digital Marketing Plans: Create comprehensive digital marketing plans that align with our business objectives and brand strategy.
  • Manage and Optimize Digital Channels: Manage and optimize our company's website and social media profiles for the South African market.
  • Content Creation: Develop engaging content for various digital platforms to attract and retain customers.
  • Market Analysis: Analyze market trends and customer insights to identify opportunities for growth.
  • Team Collaboration: Collaborate with cross-functional teams to ensure consistent brand messaging.
  • Campaign Performance: Monitor and report on the performance of digital marketing campaigns, utilizing analytics to inform future strategies.
Requirements:
  • Education: Bachelor's degree in marketing, communications, or a related field.
  • Experience: Proven experience in digital marketing, preferably in the technology or geospatial sectors.
  • Skills: Strong understanding of digital marketing channels and tools, excellent communication and writing skills, analytical mindset, and creative thinking.
Behavioral Competencies:
  • Customer Focus: Ability to understand customer needs and preferences.
  • Achieving Results: Proven track record of achieving results in a digital marketing role.
  • Teamwork: Ability to work collaboratively with cross-functional teams.
  • Communication: Excellent communication and writing skills.